百事是著名体育明星和体育赛事的赞助商，但同时也鼓励普通人从运动上获得身心满足。因此，Pepsi Light 的自我定位是城市活动的理想饮品。
在日常的体育运动中，人们可获得积极的、自发的、无忧无虑的快乐，像是一瞬间卸下了所有负担。 为了成为这些特殊瞬间的重要组成部分，我们非常偶然地将标志性的百事可乐标志融入了这些迷人的动作中。请点击图片在超清原图观赏。
Pepsi Light - Iconic Moments
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2017D&AD AwardsPress Advertising | Press Advertising Campaigns (National)Wood Pencil
2017CLIO AwardsPrintGold- 2017CLIO AwardsOut of Home | BillboardGold
- 2017CLIO AwardsPrint Technique | PhotographyGold
- 2017CLIO AwardsPrint Technique | Art DirectionGold
2017ADC AwardsDesign | Posters / Print or Electronic Billboards - SeriesSilver Cube- 2017ADC AwardsAdvertising | Out of Home / Posters - CampaignSilver Cube
- 2017ADC AwardsAdvertising | Art Direction / Poster Advertising - CampaignSilver Cube
2017ADC AwardsDesign | Photography / Products / Commercial - SeriesGold Cube- 2017ADC AwardsAdvertising | Out of Home / Print or Electronic Billboards - CampaignSilver Cube
- 2017ADC AwardsAdvertising | Art Direction / Press / Print Advertising - CampaignGold Cube
- 2017ADC AwardsAdvertising | Press / Newspaper - CampaignSilver Cube
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