戛纳设计狮全场大奖——The Unusual Football Field
众所周知，足球场的标准由国际足球联合会 (FIFA) 订定。
据维基百科阐释：
举行赛事的足球场地，长度应该介乎90至120米（100至130码），宽度则应介乎45至90米（50至100码）。
举行国际性赛事的足球场地，长度应该介乎100至110米（110至120码），宽度则应介乎64至75米（70至80码）。
场地应为长方形。较长的边界为横边界，较短的则为球门线。
而在泰国曼谷贫民区喀都营 (Khlong Toei) ，不仅人口稠密，而且当地住宅区缺乏良好规划、高低错落楼宇密集，可以说并不具备能够建设一个标准（长方形）足球场的客观条件。观察至此，在2016年，泰国房地产开发商 AP Thailand 做出了一个“出格”的决定——联合数字科技公司 CJ Worx，建设了4个不规则形状的硬地足球场。
这项计划被称为“特别足球场” (The Unusual Football Field)，建设的4个足球场尽管形状各异，犹如俄罗斯方块——分别类似凹形、梯形、L 形、Z 形——但均左右对称，并在土红色的球场基底上绘以灰色线条与色块，力求给攻守双方在不同区域提供平等的竞赛条件。
这些“俄罗斯方块”式足球场，不仅回应了当地居民对足球运动的热爱，还荣获了 2017 D&AD 英国全球创意 Brand Experience & Environments 黄铅笔，当然，近日更是顺利斩获 2017 年戛纳国际创意节设计狮全场大奖！
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项目参与名单
Project Manager: NUTCHA MAUTHORN
Director: Teewin Varapaskul
Photographer:Setthawut Samathimongkol, Kittipat Tachatararak
Executive Creative Director: SAHARATH SAWADATIKOM
Art Director: SAHARATH SAWADATIKOM, NITTAYA CHANANUKUL
Copywriter: RATTASAK MUTUTANONDH, THANASORN JANEKANKIT
Creative Director: SAHARATH SAWADATIKOM, THANASORN JANEKANKIT
Planner: JIPATTIKAL PANIKBUTR
2017Cannes LionsOutdoor | Special BuildSilver
2017Cannes LionsDesign | Spatial Brand Installation & ExperienceGrand Prix
2017D&AD AwardsPR | Public Affairs CampaignWood Pencil
2017D&AD AwardsBranding | Brand Experience & EnvironmentsYellow Pencil- 2017D&AD AwardsSpatial & Experiential Design | Design for Public SpacesWood Pencil
- 2017D&AD AwardsMedia | Use of OutdoorYellow Pencil
- 2017D&AD AwardsOutdoor Advertising | AmbientWood Pencil
2017LIADesign | Experiential DesignSilver
2017LIABranded Entertainment | Experiential/Live EventsGold
2017LIADesign | Installations/DisplaysBronze- 2017LIANon-Traditional | Guerrilla MarketingSilver
- 2017LIAAmbient | Corporate ImageGold
- 2017LIADesign | Branded ContentGold
2017NYF Advertising AwardsBranded EnvironmentSecond Prize
2017CLIO AwardsEvents/Experiential | AmbientSilver
2017CLIO AwardsBrand Design | Spatial DesignGold- 2017CLIO AwardsOut of Home | AmbientGold
2017The One ShowBranding | Brand InstallationsBronze Pencil- 2017The One ShowPromo And Activation丨Use of Ambient Media: Large ScaleBronze Pencil
- 2017The One ShowEvents & ExperientialBronze Pencil
- 2017The One ShowExperiential | Live EventsBronze Pencil
2017ADFESTDesign Lotus | Exhibitions, Events & Public EnvironmentGrande of Lotus- 2017ADFESTMedia Lotus | Best Use Of Ambient: Large ScaleGrande of Lotus
2017ADFESTOutdoor Lotus | Ambient: Large Scale Silver Lotus
2017ADFESTOutdoor Lotus | Guerilla MarketingGold Lotus
2017AD STARSOutdoor | Ambient | Special buildGrand Prix
2017AD STARSPR | Practices & Specialism | Events & ExperientialBronze
2017AD STARSMedia | Use of Media | Use of outdoor in a media campaignSilver
2017AD STARSDirect | Use of direct marketing | Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interactionCrystal- 2017AD STARSPR | Digital & Social for PRBronze
2017AD STARSDesign | Communication Design | Self promotionGold- 2017AD STARSPublic Service Advertising | Human RightsGold
2017Spikes AsiaMedia | Corporate Image & SponsorshipGold Spike- 2017Spikes AsiaPromo & Activation | Use Of Ambient Media: Large ScaleGold Spike
2017Spikes Asia Design | Brand CommunicationBronze Spike- 2017Spikes AsiaOutdoor | Use Of Ambient OutdoorGold Spike
- 2017Spikes AsiaEntertainment | Brand ExperienceBronze Spike
2017Spikes AsiaDesign | Environmental / Social ImpactGrand Prix- 2017Spikes AsiaMedia | Use of Ambient Media: Large ScaleBronze Spike
- 2017Spikes AsiaPromo & Activation | Exhibitions / InstallationsGold Spike
- 2017Spikes AsiaOutdoor | Special BuildGrand Prix
2017Spikes Asia Design | Promotional Item DesignSilver Spike- 2017Spikes Asia Design | Spatial Brand Installation & ExperienceSilver Spike
- 2017Spikes AsiaPromo & Activation | Corporate Social ResponsibilityGrand Prix
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