联合利华旗下马麦酱（Marmite），此前推出全新辣椒口味。2 月 7 日，品牌再推出限量版「爆辣」口味，在英国当地超市和网上销售，仅售卖 6 个月。
为了给新品造势，同时在噱头上做足，携手创意代理商 Adam&eveDDB， 马麦酱（Marmite）放出系列超彪悍广告牌。
以「Love it. Hate it. Be Careful with it. 爱它，恨它，当心它」为文案主题，广告牌画面上，爆辣口味酱在爆炸。黄盖子直接从画面中炸飞出去，有的飞到汽车上，砸穿了挡风玻璃；有的飞到房顶，孤单挂在一角；有的飞到树枝上，摇摇欲坠。
有多辣，就有多炸。
系列户外广告牌
01
02
03
Credits
Client: Unilever
Brand: Marmite
Project/Campaign name: Dynamite
First Air Date: 08.02.21
Client/s Team:
Vice President, Foods & Refreshment, Unilever UKI: Andre Burger
Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis
Marketing Manager, Unilever UK: Kyrie Merryman
Brand Manager, Unilever UK: Sophie Allan
Assistant Brand Manager, Unilever UK: Rebecca Prior
Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Agency Integrated Producer: Jaki Jo Hannan
Planner/s: Will Grundy, Sara Keegan
Project Manager: Jacqueline Lynch
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Tom White
Account Director/s: Oliver Lester
Account Manager/s: Emily Bristowe
Design: King Henry
Head of Design: Paul Knowles
Artworker: Dave Callow
Supply: Gutenberg Global
Senior Producer: Tony Hutton
Media agency: Mindshare
Client Director/s: Nika Dohoczky
Account Director: Tess Domenet
Account Manager: Ismaila Bojang
Special Build OOH Agency: Kinetic
Head of projects and operations: Sam O’Connell
Billboard sites: Jack Agency & JCDecaux
Post Production: Dennis Tuffnell
PR Agency: W Communications
Associate Director: Nikki Collins
Senior Account Director: Jess O’Donohoe
Senior Account Manager: Sam Beer
Account Manager: Paige Hartley
Senior Account Executive: Susana Micolta
Account Executive: Ella Bull
Photographer (Still Life): James Day
Agent (Still Life): Siobhan Squire
Photographer (Landscape): Sue Parkhill
Agency (Landscape): PLEAT
Model Making (Still Life): Andy Knight
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