Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!

企业项目已上线2021-02举报654

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!

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联合利华旗下马麦酱(Marmite),此前推出全新辣椒口味。2 月 7 日,品牌再推出限量版「爆辣」口味,在英国当地超市和网上销售,仅售卖 6 个月。

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!

为了给新品造势,同时在噱头上做足,携手创意代理商 Adam&eveDDB, 马麦酱(Marmite)放出系列超彪悍广告牌。

以「Love it. Hate it. Be Careful with it. 爱它,狠它,当心它」为文案主题,广告牌画面上,爆辣口味酱在爆炸。黄盖子直接从画面中炸飞出去,有的飞到汽车上,砸穿了挡风玻璃;有的飞到房顶,孤单挂在一角;有的飞到树枝上,摇摇欲坠。

有多辣,就有多炸。

系列户外广告牌

01

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!


02

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!


03

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!


Credits

Client: Unilever
Brand: Marmite
Project/Campaign name: Dynamite
First Air Date: 08.02.21

Client/s Team:
Vice President, Foods & Refreshment, Unilever UKI: Andre Burger
Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis
Marketing Manager, Unilever UK: Kyrie Merryman
Brand Manager, Unilever UK: Sophie Allan
Assistant Brand Manager, Unilever UK: Rebecca Prior

Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Agency Integrated Producer: Jaki Jo Hannan
Planner/s: Will Grundy, Sara Keegan
Project Manager: Jacqueline Lynch
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Tom White
Account Director/s: Oliver Lester
Account Manager/s: Emily Bristowe
Design: King Henry
Head of Design: Paul Knowles
Artworker: Dave Callow
Supply: Gutenberg Global
Senior Producer: Tony Hutton

Media agency: Mindshare
Client Director/s: Nika Dohoczky
Account Director: Tess Domenet
Account Manager: Ismaila Bojang
Special Build OOH Agency: Kinetic
Head of projects and operations: Sam O’Connell
Billboard sites: Jack Agency & JCDecaux
Post Production: Dennis Tuffnell

PR Agency: W Communications
Associate Director: Nikki Collins
Senior Account Director: Jess O’Donohoe
Senior Account Manager: Sam Beer
Account Manager: Paige Hartley
Senior Account Executive: Susana Micolta
Account Executive: Ella Bull
Photographer (Still Life): James Day
Agent (Still Life): Siobhan Squire
Photographer (Landscape): Sue Parkhill
Agency (Landscape): PLEAT
Model Making (Still Life): Andy Knight

Unilever 联合利华

adam&eveDDB 伦敦

 

Marmite 辣酱彪悍广告牌:看,盖子真被炸飞了!

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