2 月初,李奥贝纳为英国麦当劳创意了一组全新户外广告牌,展示夜间送餐服务的魅力。画面简洁,传播信息精准、清晰,视觉美感十足。
系列海报中,麦当劳标志性的金拱门仅露出一半,像月亮一样,照亮深色夜空。弯曲的弧线一边,连接着一栋房屋:窗户上亮着金黄的灯光,想必这家人正在享用夜间送餐带来的美味吧!
简洁,且品牌识别性极强。这组极简广告在 2 月 8 日至 2 月 21 日间,登录英国大街小巷的户外广告牌。
系列海报
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Credits
AGENCY: Leo Burnett
CCO: Chaka Sobhani
EXECUTIVE CREATIVE DIRECTOR: Mark Elwood
CREATIVE DIRECTORS: Andrew Long, James Millers
COPYWRITER: Andrew Long
ART DIRECTORS: James Millers, Will Rees
DESIGNER: Sam Kallen
- 2021D&AD AwardsCraft | Illustration | PostersWood Pencil
- 2021LIAPrint | Consumer CampaignBronze
- 2021LIAPoster | Consumer CampaignBronze
- 2021LIABillboard | Art Direction CampaignBronze
- 2021LIADesign | Poster CampaignSilver
- 2021LIABillboard | Use of Illustration CampaignSilver
- 2021LIADesign | Use of Illustration CampaignSilver
- 2021LIABillboard | Consumer CampaignBronze
- 2021LIAPoster | Use of Illustration CampaignBronze
- 2021LIAPrint | Use of Illustration CampaignBronze
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