士力架超级碗脑洞广告：喂地球一根士力架，拯救世界！

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举报 2020-01

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Snickers Fix the World

士力架有一句核心广告语：“当你饥饿的时候，你就不是你自己了。”为了把这句话表现到极致，士力架今年携手纽约 BBDO 和AMV BBDO，制作了超级碗广告《Snickers Fix the World（士力架修复世界）》。运用地球母亲大做文章，把世界变得糟糕的原因归结为是“地球饿了”，所以挖一个大坑往里面投放巨型士力架，希望通过喂饱地球，从而把世界拯救到正轨上来。

据悉今年是士力架提出“饥饿时你就不是你”口号的十周年，也是士力架品牌成立的90周年，因此做出了这支具有里程碑意义的视频广告。该广告共分为三部分在超级碗投放，而以上这支完整版广告已经在YouTube播出。

广告是以一首歌曲贯穿始终的：“当大街上成年人在骑着儿童款的脚踏车，每个人都在展现自己的“肉体”（老母亲像少女一样发私房照），小婴儿用农产品命名……这个世界的秩序在颠倒混乱。”

于是一群人边走边唱着这首揭露世界“混乱”的歌，走向一个丛林深处：“世界很混乱，我们要修复它。”

“我们要修复它，通过向它投喂士力架。”（因为人们把世界混乱的原因归结为：地球饿了）

于是人们围在一个挖好的深坑旁边，共同关注着一家货运直升机把一根巨大的士力架投放进这深坑，最后欢呼雀跃。

Credits
Client: Snickers (Mars)
Tanya Berman
VP of Marketing: Josh Olken
Brand Director, SNICKERS Brand: Martin Terwilliger
Sr. Brand Manager, SNICKERS Brand: Michael Italia
Head of Social Media & Digital Content at the Hive: Seth Dager
Head of Social Creative at the Hive: Betsy Magilnick
Social Media Strategist at the Hive: Rankin Carroll
Global VP, Chocolate Category BU: Dale Green
Global Brand Director, SNICKERS/ Bars
Creative Agency: BBDO, David Lubars
Chief Creative Officer - BBDO Worldwide: Greg Hahn
Chief Creative Officer - BBDO New York: Alex Grieve
Chief Creative Officer - AMV BBDO:Scott Mahoney
Creative Director/Writer - BBDO New York: Dan Oliva
Creative Director/Art Director - BBDO New York: Alan Wilson
Writer - AMV BBDO: Diccon Driver
Art Director - AMV BBDO: Charlotte Adorjan
Creative Director - AMV BBDO: Matt Swinburne
Creative Director - AMV BBDO: Gianfranco Arena
Executive Creative Director - BBDO New York: Peter Kain
Executive Creative Director - BBDO New York: Larissa Magera
Copywriter - BBDO New York: Morgan Hoff
Art Director - BBDO New York: David Rolfe
EVP, Director of Integrated Production - BBDO New York: Amy Wertheimer
EVP, Group Executive Producer - BBDO New York: Sarah Knowlton
Associate Producer - BBDO New York: Julia Millison
Music Producer - BBDO New York: Melissa Chester
Music Producer - BBDO New York: Paul Cisco
Business Manager - BBDO New York: Kirsten Flanik
CEO & President, BBDO New York: Susannah Keller
EVP, Global Business Leader, Mars - BBDO New York: Julien Lemoine
Vice President, Global Business Lead - BBDO CLM: Lisa Piliguian
EVP, Senior Account Director - BBDO New York: Tani Corbacho
VP, Account Director – BBDO New York: Elizabeth O'Connor
Account Manager - BBDO New York: Jacob Plastina
Account Executive - BBDO New York: Richard Moloney
Client Partner - AMV BBDO: Luke Slater
Senior Account Director - AMV BBDO: Philippa Field
Board Account Director - AMV BBDO: Crystal Rix
Chief Marketing Officer - BBDO Worldwide: Annemarie Norris
SVP, Group Director, Behavioral Planning. - BBDO New York: Christina Stoddard
Group Planning Director - BBDO New York: Brian Brydon
Comms Planning Director - BBDO New York: Nicola Willison
Strategy Director AMV - BBDO: Talent Agency: The Marketing Arm
Brad Sheehan: Celebrity Talent Acquisitions
Production Company: MJZ, Tom Kuntz
Director: David Zander
President: Eriks Krumins
Senior Executive Producer: Emily Skinner
Producer: Linus Sandgren
Director of Photography: Brock Houghton
Production Designer: Editorial: Mackenzie Cutler, Gavin Cutler
Editor: Pamela Petruski, Megan Heard, Assistant Editor, Gina Pagano
Executive Producer: Mix: Heard City, Keith Reynaud, Mixer, Color: Company 3, Tim Masick, Colorist,VFX: The Mill, Phil Crowe
Creative Director: Anastasia Von Rahl
Executive Producer: Melanie Roy
Producer: Bret Aros
Coordinator: Dan Warom
3D Lead: Tim Crabtree
2D Lead: Kai Tsai
Assistant: Remedy Huynh,
Music: We Are Walker, Sara Matarazzo
Senior Executive Producer: Abbey Hendrix
Executive Producer: Hispanic Agency: Third Ear, Serge Flores
Executive Creative Director: Rene Gardner
Senior Copywriter:Javier Peraza, Rina Tiffer
Group Account Director: Meredith McBroom
Senior Account Executive: Michael McLaughlin