受疫情影响,D&AD 2020 创意节取消,各类奖项评选改线上进行

译文2020-04-08举报67

受疫情影响,D&AD 2020 创意节取消,各类奖项评选改线上进行

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受疫情影响,D&AD 2020 创意节取消,各类奖项评选改线上进行

受疫情影响,D&AD (Design and Art Direction,英国设计与美术指导协会) 已于 3 月底宣布 2020 年 D&AD 创意节取消,各类奖项的评选与颁发改为线上进行。D&AD 首席执行官 Patrick Burgoyne 通过官网向公众致信,详细解释了以上决定的相关内容,并公布了最新的参赛日期及评选过程。2020 年 D&AD 各类奖项的提名及获奖者公布日期待定。除官网外,D&AD 还通过 Facebook、Twitter 等社交媒体发布了以上决定。

受疫情影响, 2020 D&AD 创意节取消,各类奖项评选改线上进行
D&AD CEO Patrick Burgoyne 通过官网向公众致信,详细解释了 2020 年 D&AD 针对疫情采取的变更举措

以下是 D&AD CEO Patrick Burgoyne 公开信内容,包括中译文和英文原文

D&AD 关于 COVID-19 的声明
一封来自 D&AD 首席执行官 Patrick Burgoyne 的信

此刻我们都在尽全力度过史无前例的危机,但也必须去正视一些问题。在 D&AD,包括其他任何地方,我们的首要任务都是确保人们的健康福祉,其次是明确行业以及环境中出现的挑战,再据此调整我们的各类项目,持续为所在社群提供灵感与鼓励。

正如已经宣布的,出于疫情对未来几个月的明确影响,今年的线下庆祝活动将不再举行。这里再重申一遍,今年将不再举行 D&AD 创意节,我们正在联络演讲者、合作机构以及购买了门票的人们,通知他们以上变更。The New Blood Festival 是否举行也在讨论中。尽管如此,我们将竭尽所能延续过去 58 年的努力,为创意社群提供最优质的服务。一直以来,D&AD 都被优质的创意所鼓舞并为之喝彩,我们坚信伟大的作品将让所有人获益。这一点在过去很重要,现在仍很重要,在将来也是。我们的行业在面对疫情时,也已展现出伟大的创意与革新。

因此,尽管流行疾病让我们的首要任务发生了戏剧性的调整,我们仍坚信过去 12 个月优秀的作品值得被授奖,并且通过收到的反馈,我们相信这是正确的决定。我们杰出的评委们将通过线上集结,本着 D&AD 评委一如既往展现出的严格与公正,评选今年的入围作品。

我们相信今年涌现出的富有天分的人们,尽管受疫情影响,他们失去了许多传统的沟通渠道,仍值得被行业知晓。因此,我们正与合作方及大学共同努力,为他们打造新的接口,我们也与慷慨的赞助方一起,协助他们开启征程,并拥有高产和成功的未来。若无新鲜血液,将是整个社群的缺失。这一点在今年也是一样。

我们将在讨论之后公布其他细节。另外,我们也积极地相信,出于外部环境导致我们不得不去做的尝试,在日后会被看作是优秀的实践。如若此,灾难过去之后,本着所有人的益处考虑,我们会将这些尝试继续执行下去。

正如我们一如既往地支持着整个行业,整个行业也在支持着我们。为此,我们将继续送上感谢。

顺祝各位平安,理性应对当下,并期待在线上见到大家。

D&AD 首席执行官 Patrick Burgoyne


D&AD Statement on COVID-19
A letter from D&AD CEO Patrick Burgoyne

As we all make our way through this unprecedented crisis as best we can we are forced to get things in perspective. At D&AD, as everywhere else, our priorities are; the health and well-being of our people; then to address some of the challenges facing the business as well as we can in the circumstances; then to try and adapt our programs and products so that we can continue to provide some inspiration and stimulation to our community.

As already announced our physical events clearly can't happen as they did for the foreseeable future. So to repeat, we will not be holding the D&AD Festival this year and we are in the process of contacting all our speakers, partners and ticket holders with more information about this. The New Blood Festival is also obviously under review. But, inasmuch as we are able, we are determined to do the very best for the creative community we have served for the last 58 years. D&AD has always stimulated and celebrated creative excellence, in the belief that great work is always worthwhile, producing as it does better outcomes for all. If this was important before it remains important, and will be important again. Indeed our industry is already demonstrating great creativity and innovation in the face of the virus.

So - and despite the dramatic re-ordering of priorities that the pandemic has caused -  we believe that the best work of the last twelve months still deserves to be awarded; and we're encouraged to believe that this is the right thing to do by the feedback we've had. Our distinguished jurors will assemble - digitally of course - to judge this years' entries, with the same rigour and integrity that D&AD jurors always display. And we are exploring new ways of celebrating our Pencil winners with our community, wherever you are. 

We believe that this years' emerging talent - which will sadly miss out on many of the customary rites of passage - still deserves to be given its chance to impress and access the industry. So, with our partners and our universities network, we are exploring new ways to provide that interface and, with our generous sponsors, help a new generation hit the ground running and become productive and successful. Without new blood, our community loses; this is as true in this extraordinary year as any other.

Details of all this will follow as we work it out. And, optimistically, perhaps some of the things we are being forced to do by circumstances will come to be seen as best practice; and we will carry on wanting to do them as the crisis recedes, to everyone's benefit.

Just as we have always supported the industry with our surpluses, so it has always supported us. We continue to thank you all for that.

Stay safe and sane and see you on the other side.

Patrick Burgoyne, CEO, D&AD


官网还公布了关于 2020 年 D&AD 各类奖项的参与及评选细节:受疫情影响,参赛日期延长至 2020 年 4 月 3 日,作品的商业发布日期需在 2020 年 4 月 19 日之前。D&AD 对各类奖项均开通了在线递交参选作品的方式,书籍设计、杂志及报纸设计、平面设计以及包装设计等类别还将保留部分实体材料递交渠道。

受疫情影响, 2020 D&AD 创意节取消,各类奖项评选改线上进行
2020 年 D&AD 奖项评选的具体日期更新

评选部分,线上评选将于 2020 年 5 月 12 日至 6 月 5 日进行。针对书籍设计、杂志及报纸设计、平面设计以及包装设计的评选,将保留面对面评议过程,但 D&AD 将减少人员聚集的数量,同时减少评委搭乘国际航班的需求。

为确保每一份参选作品被公正对待,D&AD  将充分给与线上评选过程中,评委们针对每一件参赛作品的讨论时间。与往年一样,作为卓越创造力的珍贵体现,获得铅笔奖将依旧颇具挑战,并反映出 D&AD 近六十年的一贯高水准。具体的获奖名单公布日期以及庆祝方式还在讨论中,D&AD 将在未来及时相关信息。


更多内容请访问 D&AD 官网:www.dandad.org

查看往年 D&AD 获奖作品请点击前往【数英全球奖库

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受疫情影响,D&AD 2020 创意节取消,各类奖项评选改线上进行

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