汉堡王:今天没有皇堡卖,请到对面去吃巨无霸

企业项目已上线2017-11举报888

汉堡王:今天没有皇堡卖,请到对面去吃巨无霸

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A Day Without Whopper


字幕翻译:这些创意超有梗

11月10日是阿根廷的“ McHappy Day ” ,在那天,到麦当劳每消费一个巨无霸汉堡,就能向癌症儿童捐献2美元。汉堡王恰好在这天推出《A Day Without Whopper》(没有皇堡的一天)活动,暂停销售其招牌汉堡“Whopper”(皇堡,也译为华堡),并鼓励门店点皇堡的顾客到竞争对手麦当劳购买同款竞品——巨无霸汉堡,以促使麦当劳获得更多的营收,让患癌儿童有更多的捐助来源。

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Client: Burger King Argentina
Product: Institutional
Agency: DAVID Buenos Aires
Executive Creative Directors: Joaquín Cubría / Ignacio Ferioli
Creative Directors: Nicolás Zarlenga / Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Agency Producer: Florencia Albizzati

Burger King
Responsible for the client: Lucina Cabrejas / Federico Bonino / Bruno Mazzucchelli / Martín González

Production Company
Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzitta.

Music
Company: Papamusic

BURGER KING 汉堡王

DAVID 布宜诺斯艾利斯

 

汉堡王:今天没有皇堡卖,请到对面去吃巨无霸

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