日本乒乓球协会:残疾运动员眼中的球桌,竟是如此充满挑战

企业项目已上线2018-12举报1

日本乒乓球协会:残疾运动员眼中的球桌,竟是如此充满挑战

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The  Most Challenging Pingpong Table Case Study

在日本,只有 1% 的人观看残奥会。这些运动难以触及主流观众的一个原因是:人们不了解残疾运动员面临的挑战,因此没有意识到这项运动的挑战性。为了帮助人们形象化和理解残奥会运动员所面临的挑战,日本准乒乓球协会( JPTTA,Japan Para Table Tennis Association )制作了一种特殊的乒乓球桌,展示了一些日本运动员对这项运动的感受。

由于每个运动员的残疾情况各不相同,所以每个运动员所面临的身体障碍也各不相同。即使是在同一个长方形的乒乓球桌子上比赛,他们的感觉也是独一无二的。所以日本准乒乓球协会( JPTTA )通过采访日本乒乓球国家队队员,让他们画出自己“眼中”的乒乓球桌, JPTTA 按照素描稿去生产出了这些特殊的乒乓球桌,并称之为“最具挑战性的乒乓球桌”( The Most Challenging Pingpong Table )。

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Chief Creative Officer Kazoo Sato TBWA\HAKUHODO
Senior Creative Director Masaya Asai TBWA\HAKUHODO
Art Director Yo Kimura TBWA\HAKUHODO
Designer Takeshi Matsuda TBWA\HAKUHODO
Copywriter Shohei Ooishi TBWA\HAKUHODO
Director/Editor Shinri Abe TBWA\HAKUHODO
Executive Producer Masato Midorikawa Nomad Tokyo
Producer Ryutaro Saito TBWA\HAKUHODO
Product Designer Shintaro Monden QUANTUM
PR Planner Kyosuke Hashimoto TBWA\HAKUHODO
Motion-graphic Designer Kiyotaka Sumiyoshi TBWA\HAKUHODO
Director of Photography Yosuke Koino
Sound Designer Takaomi Tomura
Photographer Takakazu Aoyama amana photography
Photographer Ryohei Takanashi acube
Senior Graphic Producer Wataru Ito amana
Graphic Producer Yusuke Hino amana
Retoucher Takuya Tsugane RIZING
Music Producer Seiya Matsumiya Black Cat White Cat Music
Web Producer Jun Arai Slowtime Design
Online Editor Yoshinobu Okino Nomad Tokyo
Manufacturing Manager Shinya Igawa Koma Art
Client Japan Para Table Tennis Association
Agency TBWA\HAKUHODO Inc.
Manufacture SAN-EI Corporation
Co-Manufacture Koma Art
Product Design QUANTUM Inc.
Graphic Production Amana Inc.
Music Production Black Cat White Cat Music Inc.
Post Production Nomad Tokyo, LLC

Japan Para Table Tennis Association

TBWA\Hakuhodo 东京

 

日本乒乓球协会:残疾运动员眼中的球桌,竟是如此充满挑战

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