近日,以色列宜家与非营利组织Milbat和Access Israel合作,推出“This Ables”项目。项目旨在为有特殊需求和残疾的人群创建特殊解决方案,并由宜家开发一系列革命性的新产品。
视频字幕:@iwebAd
视频开头以名为Eldar的脑瘫演员为第一视角,说明特殊人群对普遍家具的不适应性。
随后旁白介绍了“This Ables”项目的执行过程:邀请残疾人和产品工程师一道,在宜家门店开发设计适用于特殊人群的家具,并搭建世界上首个无障碍生活空间。
此次项目共设计完成13个新产品,包括方便站起的增高沙发腿、放大的灯开关、便于开关的特殊壁橱把手等。
视频最后,宜家表示这13个家具产品均支持3D打印。任意用户均可进入This Ables.com,下载所需的家具设计方案,并通过3D打印技术获取所需产品。
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