Scent by Glade
网上购物虽说方便快捷,但这也意味着人们在购买之前无法先行体验。有些商品是在进行了样品的试用后,消费者才能做出消费决策,尤其是香氛类的商品更是如此。美国空气清新剂品牌Glade,了解消费者的购物习惯后,选择了一种创新的方式为这些网上购物者提供样品。
为了保护货品在邮递的过程中不受到破损,快递箱内都会用些空气枕头进行填充。Glade就利用了这个空气枕头,只不过将里面的空气换成了芬芳剂。
人们只需在拆快递的时候,将其挤爆,随即可闻到不同款香型。
空气包上印有扫描码,方便人们加入购物车。
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