Air Max Graffiti Stores
为了在巴西圣保罗推出耐克最新款气垫鞋Air Max，创意机构AKQA 圣保罗洞察后发现官方正在打压街头涂鸦文化，于是耐克借此机会把Air Max和各地广泛的街头涂鸦文化联系起来，通过和巴西街头艺术团体InstaGraffiti合作，在原有街头涂鸦人物的脚上喷涂上耐克Air Max鞋样，给这些涂鸦人物“穿鞋”，路人用手机扫描图案会跳转到耐克线上商店，可以选择购买同款气垫鞋，从而把圣保罗城市一角的涂鸦墙变成街头涂鸦商店。
Creative Agency : AKQA Sao Paulo
Media Agency : Wieden+Kennedy São Paulo
Production Company : Zohar Cinema, Hefty - Brazil
Leadership : Hugo Veiga, Diego Machado
Supervision : Renato Zandoná
Concept Execution : Christiano Vellutini, Guilherme Pinheiro,Pedro Araujo
Strategy : Luiza Baffa, Renato Migrone
2020D&AD AwardsDirect | Direct Response/AmbientGraphite Pencil- 2020D&AD AwardsDigital | Cohesive Use of Physical & DigitalGraphite Pencil
2020D&AD AwardsExperiential | Out-of-HomeYellow Pencil
2020The One ShowOut of Home | Innovation in Out of HomeGold Pencil
2020The One ShowMobile | Utility | E-CommerceMerit
2020The One ShowDirect Marketing | Non-traditional & Guerrilla MarketingBronze Pencil- 2020The One ShowExperiential & Immersive | Events / Stunts / CompetitionsGold Pencil
2020The Webby AwardsApps, Mobile, and Voice | Integrated Mobile ExperienceNominee
2019Cannes LionsOutdoor | Ambient OutdoorSilver
2019Cannes LionsMedia | Social Behaviour & Cultural InsightGrand Prix
2019Cannes LionsCreative eCommerce | Single-market CampaignBronze- 2019Cannes LionsMobile | Activation by LocationBronze
- 2019Cannes LionsOutdoor | DisplaysBronze
2019LIAIntegration | Business-to-ConsumerFinalist
2019LIADigital | ApparelGold
2019LIAAmbient | ApparelBronze
2019CLIO AwardsFashion & BeautyBronze
2019CLIO AwardsOut of Home | OtherGrand- 2019CLIO AwardsDigital/Mobile | OtherBronze
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