Columbia Journalism Review(哥伦比亚新闻评论)和TBWA(美国)接管了一个纽约市的新闻报摊,并在杂志和报纸上刊登了他们从互联网各个角落收集到的错误信息。
头条新闻选取这些最臭名昭着的虚假新闻故事,将其打包成真实的报纸和杂志。主要呈现荒谬的内容,其中包括 “特朗普声称美国应该从来没有给过加拿大独立”,或者“幼儿打斗俱乐部:父母们在托儿所遭到殴打”等等,突出了错误信息的危险性。
在杂志和报纸之外,哥伦比亚新闻评论还开发了一个读者指南,以帮助识别在活动中分发的虚假信息。
活动海报
“The Fake News Stand”荣获2019 ADC Awards - Typography | Wildcard | Single类“Best of Discipline”奖项。以下是参赛ADC Awards完整版报奖视频:
参考资料:
http://musebycl.io/advertising/columbia-journalism-review-opening-fake-news-stand-today-nyc(海报)
GET YOUR MISINFORMATION HERE! COLUMBIA JOURNALISM REVIEW OPENS A 'FAKE NEWS STAND' IN NYC
- 2019Cannes LionsPrint & Publishing | Commercial PublicationsSilver
- 2019Cannes LionsOutdoor | Limited Run Promotional Items & Printed MediaSilver
- 2019Cannes LionsIndustry Craft | OutdoorSilver
- 2019Cannes LionsOutdoor | Live Advertising and EventsGold
- 2019CLIO AwardsPublic Relations | Special Event / StuntBronze
- 2019CLIO AwardsExperiential/Events | GuerrillaShortlist
- 2019The One ShowBranded Entertainment | Experiential | Brand InstallationsSilver Pencil
- 2019The One ShowDirect Marketing | Physical ItemsSilver Pencil
- 2019The One ShowDirect Marketing | Experiential | Live EventsSilver Pencil
- 2019ADC AwardsPublication DesignBest in Discipline
- 2019ADC AwardsTypographyBest in Discipline
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