Never Just a Period
绝不只是一个时期
为什么我的分泌物闻起来像芝士？
为什么没有人告诉我卫生棉条怎么用？
为什么妇科检查这么痛？
......
面对我们提出来的这些问题，回答往往是“这只是一段特殊时期”，但真的是这样吗？
一项由 AMV BBDO 发起的活动向公众发起对话，展示了女性经期经历的种种不安，以及她们对自己身体的知之甚少，从初潮到分泌物的气味，再到被医生忽视的痛苦，短片旨在对公众进行经期教育，希望社会真正了解女性身体。
影片由 Lucy Forbes 执导，网飞热门剧集《Eric》的导演，她将残酷的现实与夸张的表现手法相结合，融入真人表演和动画场景，鼓励人们通过公开谈论自己的身体来打破禁忌。一个由女性组成的管弦乐队贯穿全程，对女性正在经历的痛苦、惊喜做出回应。
此外，影片还描绘了古典绘画中女性愤怒的形象，与历史联系起来，强调几个世纪过去了，女性仍然有许多问题悬而未决。
项目信息
品牌/广告主
Libresse 薇尔
营销机构
Creative Agency 创意代理商
AMV BBDO
参与者
奖项荣誉
2025
Cannes Lions
CRAFT | Film Craft | Direction
Bronze
2025
Cannes Lions
HEALTH | Health & Wellness | Brand-Led Education & Awareness - Film Craft: Production Design/Art Direction
Bronze
2025
Cannes Lions
Film | Healthcare
Gold
2025
D&AD Awards
Sound Design & Use of Music | Audio Composition
Wood Pencil
2025
D&AD Awards
ound Design & Use of Music | Adapted Music
Yellow Pencil
2025
D&AD Awards
Entertainment | Scripted Short Form
Graphite Pencil
2025
LIA
Health & Wellness | Corporate Communication
Bronze
2025
LIA
Production & Post-Production | Direction
Silver
2025
LIA
Music & Sound | Music Adaptation - Instrumental
Gold
2025
LIA
Health & Wellness-Craft | Production Design
Gold
2025
LIA
Health & Wellness-Craft | Editing
Gold
2025
LIA
Health & Wellness-Craft | Art Direction
Gold
2025
LIA
Creative Strategy
Gold
2025
LIA
Creative Strategy | Beauty & Well-being
Gold
2025
LIA
Creative Strategy | Long-term Creative Strategy/Effectiveness
Gold
2025
LIA
Health & Wellness-Craft
Gold
2025
LIA
Health & Wellness-Craft | Direction
Gold
2025
LIA
Health & Wellness-Craft | Music Adaptation - Song
Gold
2025
LIA
Health & Wellness-Craft | Sound Design
Gold
2025
LIA
Production & Post-Production | Editing
Gold
2025
LIA
Production & Post-Production | Production Design
Silver
2025
LIA
Online Film | Beauty & Well-being
Bronze
2025
CLIO Awards
Film Craft | Music-Adapted
Silver
2025
CLIO Awards
Film | 61 Seconds to Five Minutes
Silver
2025
CLIO Awards
Film Craft | Direction
Gold
2025
CLIO Awards
Film Craft | Casting
Silver
2025
CLIO Awards
Film Craft | Production Design
Bronze
2025
The One Show
Health & Wellness | Film & Video
Silver Pencil
2025
The One Show
Music & Sound Craft | Sound Design
Bronze Pencil
2025
The One Show
Film & Video | TV, VOD, & Online - Over 90 Seconds - Single
Bronze Pencil
2025
The One Show
Moving Image Craft & Production | Direction - Single
Bronze Pencil
2025
The One Show
Moving Image Craft & Production | Editing - Single
Gold Pencil
2025
The One Show
Music & Sound Craft | Music Adaptation - Instrumental
Silver Pencil
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