这广告太美了!开 BMW 的虚拟偶像,活得比真人还真

举报 2023-10

BMW iX2×Lil Miquela

为推广 BMW iX2 全新电动车系列,品牌近日推出一则艺术感“爆表”的视觉大片,邀请当红虚拟偶像“雀斑女孩”Lil Miquela,用一台车赋予她如真人般五感全开的动人体验。

对于虚拟偶像而言,ta 可以拥有类似真人的全部,除了真实的身体五感。

广告中,驾驶 BMW iX2 的“雀斑女孩”,却一步步跨越了“真实”与“虚拟”的界限,她看见,她听见,她触碰到了真实世界里的一切真实。

正如片尾出现的 slogan 所言:make it real(让一切成真)

女孩开着 BMW iX2,清晰地听见和看见车窗外的蜻蜓。

一路清晰地听见和看见海边的游人,城市里各种各样的生活场景。


她感受到了自己的手掌,自己的身体。

用手掌触碰到了飘下的雪花。

make it real(让一切成真)。


CREDITS

Client: The BMW Group
Head of BMW Content Creation and Production: Max Bauer
Customer Journey Campaign Lead BMW: Christina von Jakubowski
Project Lead Film BMW: Daniela Sykes
Project Lead Artwork BMW: Lisa Schmack

Dapper Labs / Lil Miquela:
Creative Director: Jessica Currie
CG Lead: Dhairya Patel

Agency: The Marcom Engine
Account Management: Susanne Schwermer, Nicole Niemann
Executive Creative Director: Patrick Klebba, Christof Deutscher
Creative Director & Project Lead: Mario Zaradic
Art Director: Tomic Lee, Moe Qubia, Junggle Kim
Copywriter: Oliver Schnitzer, Poppy Kilby-Tyre
Project Management: Britta Meisterjahn
Strategy Director: Santiago Ramirez
Executive Producer: Patrick Cahill
Senior Producer (Film): Alexandra Kaesler
Producer (Artwork): Max Huber
Post Producer (Artwork): Vivianne Bonnefond
Post-Production Support (Film): Andrej Loebel

Production Film: BWGTBLD
Executive Producer: Julian Holland
Director: Stefanie Soho
Director of Photography: Oliver Millar
Music: Hugo Dubery and Gustav Karlström
Editing: Nik Kohler
Styling: Harper Slate, Julia Quante
Grading: Mikey Rossiter / Rare Medium New York
Line Producer: Tom Erhardt
Post Producer: Claudia Reissen, Victor de Castillo
Service Production: Bas Films

Post Production: Rohtau London
Executive Creative Director, VFX Supervisor: Jordi Bares
Executive Producer, Head of Production and Sustainability: Josh King
Post Producer: Romilly Endacott
AI Artist: Ahmed Abdelnaby
Senior CG Car Asset, Model and Texturing: Narek Gabazyan
Senior Lighting & FX TD: Mathias Villemont
Lead Nuke & Flame Compositor: Diego Camacho
Lead Flame Compositor: HongRu Chen

Service Production Artwork: Falca
Service Producer: Jack Daniel-Dempsey
Photographer: Chris Noltekuhlmann
Photo Assistant: Florian Brandl

Post Production: ReCom
Post Production Artist: Pepe Alram, Daniel Seiler, Katharina Löffler
Post Production Supervisor: Lars Wittmak

BMW 宝马

The Marcom Engine

 

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