来源:SocialBeta
一个名为 Louise Delage 的法国女人短短几个月的时间突然在 Instagram 上走红,她每天都会发一些自己在吃喝玩乐的自拍,不过仔细观察我们慢慢会发现,每张照片中这个妹子手中都端着一杯酒。
其实这是 BETC 戒瘾组织策划的一场 campaign,法国女人 Louise Delage 的 Instagram的其实是他们申请并运营的虚假账号,他们希望通过这些拿着酒的照片,来揭示在法国社会酒精泛滥的现象,以及提醒年轻人酗酒的严重性。这个事件在网络引起了热议,在 Ins 上关注 Louise 的 1 万 7 千多个粉丝才警觉,对酒他们毫无戒心,甚至当成了品味的象征。
别再觉得“网红”上不了台面,
以及,谁都无法忽视网络的力量。
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