来源:网络广告人社区
现在有一个网络新词 Hangry,是 Hunger(饥饿)+ Anger (愤怒)的组合词,意思是说当你饥饿时你是会很愤怒。同时,如果我们发生不愉快的事情,也会发到社交网络去抱怨一样。比如去年那个衣服颜色事件,大家就会在网络上争论起来,“这明明是蓝色”“白痴,这是金色”。
所以为了让世界更加和平,可以用来充饥的士力架推出了一个活动——
#HUNGERITHM#
这个网站是 24 小时不间断的分析来自社交网络的消息(任何人的消息),每天超过 140 次的更新,根据系统词库中 3000 多个词做分析,如果有哪条 Twitter 内容出现了该词汇,那么就统计一次。
也就是说,这个网站就是统计大家发到社交媒体上的愤怒言论,然后根据一定的算法,得出一个结果,根据结果士力架会实时进行打折。
用户登录 HUNGERITHM 查看当前社交网络的愤怒指数,指数越高说明大家在社交网络抱怨越多,那么士力架价格越低,用户可以在当前价格拿到优惠卷,再凭借优惠价去 7-11 门店购买即可。
原来愤怒的大家在 7-11 吃完士力架后就变得心情愉悦了~
- 2018Cannes LionsCreative Effectiveness | Single Country Creative EffectivenessBronze
- 2018Spikes AsiaCreative Effectiveness | Creative EffectivenessShortlist
- 2017Cannes LionsPromo And Activationu4e28Integrated Campaign led by Promo & ActivationBronze
- 2017Cannes LionsPRu4e28Real-time ResponseBronze
- 2017Cannes LionsMedia | Use of Data Driven InsightSilver
- 2017Cannes LionsMobile | Integratedu00a0CampaignSilver
- 2017Cannes LionsMedia | Use of Real-Time DataGold
- 2017Cannes LionsDirect | Real-Time ResponseGold
- 2017Cannes LionsMobile | Socialu00a0TrendsSilver
- 2017Cannes LionsCyber | Use of Social Data & InsightGold
- 2017Cannes LionsPromo And Activationu4e28Real-time ResponseSilver
- 2017Cannes LionsPromo And Activationu4e28Use of Digital PlatformsSilver
- 2017Cannes LionsReal-Time ResponseSilver
- 2017Cannes LionsPromo And Activationu4e28Food & DrinksBronze
- 2017Cannes LionsIntegratedBronze
- 2017Cannes LionsMobile | Socialu00a0BusinessGold
- 2017Cannes LionsDirect | Use of Real-Time DataGold
- 2017Cannes LionsDirect | Food & DrinksSilver
- 2017Cannes LionsSocial Business & CommerceSilver
- 2017Cannes LionsDirect | Use of Digital PlatformsBronze
- 2017Cannes LionsMobile | Real-timeu00a0ResponseGold
- 2017D&AD AwardsDigital Marketing | Use of Social MediaWood Pencil
- 2017NYF Advertising AwardsSnack & SweetsSecond Prize
- 2017The One ShowMobile | Branded EntertainmentSilver Pencil
- 2017The One ShowCraft | Data-Driven PersonalizationBronze Pencil
- 2017The One ShowSocial Media | Branded Social Post / Real-Time ResponseGold Pencil
- 2017The One ShowMobile | WebsitesSilver Pencil
- 2017The One ShowDirect Marketing | Digital / Websites, Mobile, & BannersSilver Pencil
- 2017AWARD AwardsDigital | Digital Campaign - Business to ConsumerSilver
- 2017AWARD AwardsBranded Entertainment & Content | MobileGold
- 2017AWARD AwardsIntegrated Campaign Bronze
- 2017AWARD AwardsDigital | Online Promotion, CampaignGold
- 2017AWARD AwardsPromotion & Experiential | Best use of Other Digital Media in a PromotionalSilver
- 2017AWARD AwardsDigital | Social MediaSilver
- 2017AWARD AwardsDirect Marketing | Digital Direct Response, IndividualBronze
- 2017AWARD AwardsBranded Entertainment & Content | Experiential - InteractiveSilver
- 2017AWARD AwardsMarket Disruption & Product/ Service Development | Industry or Category DisruptionGold
- 2017The Webby AwardsAdvertising & Media | Mobile CampaignsWinner
- 2017The Webby AwardsAdvertising & Media | Food & BeverageWinner
- 2017TangramsEFFECTIVENESS | Food ProductsGold
- 2017TangramsDIGITAL STRATEGY | Food ProductsGold
- 2017TangramsDIGITAL STRATEGYPlatinum Award
- 2017TangramsEFFECTIVENESS | Insights / Strategic ThinkingSilver
- 2017TangramsEFFECTIVENESS | Innovative Use of MediaGold
- 2017TangramsDIGITAL STRATEGY | Digital InnovationGold
- 2017TangramsDIGITAL STRATEGY | Digitally Integrated CampaignGold
- 2017Effie WorldwideFoodBronze
- 2017Effie WorldwideMedia InnovationBronze
- 2017Effie WorldwideBranded ContentGold
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
全部评论(1条)