《我们是超人》 WE'RE THE SUPERHUMANS
英国 Channel 4 为 2016 年里约残奥会制作了一段时长 3 分钟的广告《我们是超人》。歌曲集结了 140 位来自不同领域的残疾人，将原本严肃的话题以轻松的 MV 展现出来，使得原本可能令人同情的残疾人士变得生动有趣，充满力量，在经典的 “YES I CAN” 歌曲下演绎出乐观坚韧的态度。
该项目荣获 2017 戛纳国际创意节 Film 电影狮全场大奖。
项目信息
品牌/广告主
Channel 4
营销机构
Production House 制作公司
Blink Productions
参与者
奖项荣誉
2018
D&AD Awards
Collaborative | Agency - Production Collaboration
Graphite Pencil
2017
Cannes Lions
Integrated
Gold
2017
Cannes Lions
Film Craft | Direction
Gold
2017
Cannes Lions
Media | Media & Publications
Silver
2017
Cannes Lions
Film Craft | Editing
Silver
2017
Cannes Lions
Media | Use of Integrated Media
Silver
2017
Cannes Lions
Film Craft | Casting
Gold
2017
Cannes Lions
Film Craft | Achievement in Production
Silver
2017
Cannes Lions
Film Craft | Use of Licensed / Adapted Music
Silver
2017
Cannes Lions
Film | Media & Publications
Grand Prix
2017
D&AD Awards
Film Advertising | TV Programme Promotions
Yellow Pencil
2017
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Black Pencil
2017
D&AD Awards
Film Advertising Crafts | Editing for Film Advertising
Graphite Pencil
2017
D&AD Awards
Film Advertising | TV Commercials 121-240 seconds
Black Pencil
2017
D&AD Awards
Digital Marketing | Use of Social Media
Wood Pencil
2017
D&AD Awards
Film Advertising Crafts | Use of Music for Film Advertising
Yellow Pencil
2017
D&AD Awards
Film Advertising | Cinema Commercials 121-240 seconds
Yellow Pencil
2017
D&AD Awards
Digital Marketing | Integrated Digital Campaigns
Yellow Pencil
2017
D&AD Awards
Film Advertising Crafts | Casting for Film Advertising
Graphite Pencil
2017
NYF Advertising Awards
Sound Design
Second Prize
2017
CLIO Awards
Film Technique | Editing
Silver
2017
CLIO Awards
Film Technique (Sound Design) | Sound Design
Bronze
2017
The One Show
Moving Image Craft | Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Gold Pencil
2017
The One Show
Moving Image Craft | Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Best of Discipline
2017
The One Show
film Television / Long Form - Single
Gold Pencil
2017
The One Show
Moving Image Craft | Craft - Editing / Editing - Single
Silver Pencil
2017
The One Show
Moving Image Craft | Craft - Direction / Direction - Single
Gold Pencil
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（1条）