来源:V电影Vmovier(v_movier)
年度打卡系列,
史上最会拍MV的乐队又来了!
在这支最新的MV中,OK Go 携手打印纸品牌 Doulbe A,用576台打印机+上万纸张,一镜到底+延时摄影,创造全球首支以纸张拼成奇幻背景的MV,再度带来令人惊奇的视觉感官体验!
在《Obsession》MV中,OK Go 这次将567台影印机打印出大量不同色彩的纸张,根据音乐的节奏进行排列组合。为此他们请到日本导演田中裕介与主唱 Damian Kulash, Jr共同担任导演大任,并再度邀请新媒体艺术大师真锅大度出任技术指导。
经过精确计算的576台打印机,分秒不差地同步印出能媲美3D动画般的惊人视觉效果,数万张打印纸拼成插画家Karan Singh精心绘制的图画。而定格动画搭配团员们搞怪的动作,更显得整部MV趣味十足。
从节奏、音乐、流畅的纸张,每一个环节就像是歌名“Obsession”所象征的那样,需要十分痴迷,才得以创作出如此让人玩味又充满创意的MV。
另外,片中所拍摄使用的是 Double A 品牌的复印纸,它被世界各地130多个国家用户的广泛应用,并公认为是具有“双重质量”的纸,你在工作时用的就是它。
或许有朋友会认为这数万张拍摄用纸是否显得浪费,别担心,就像片头中所说:
“当你看到这个视频的时候,所有的复印纸已被收回,送至绿色和平组织回收再利用。”
- 2018Cannes LionsDesign | Digital Installations & EventsGold
- 2018Cannes LionsDesign | Social EngagementSilver
- 2018Cannes LionsFilm Craft | Production Design / Art DirectionBronze
- 2018D&AD AwardsBranded Content & Entertainment | SponsoredWood Pencil
- 2018D&AD AwardsFilm Advertising Crafts | Production Design for Film AdvertisingGraphite Pencil
- 2018D&AD AwardsFilm Advertising Crafts | Direction for Film Advertising Wood Pencil
- 2018D&AD AwardsMusic Videos | Direction for Music VideosWood Pencil
- 2018NYF Advertising AwardsDigital (Cyber) Communications: Viral | VideoThird Prize
- 2018NYF Advertising AwardsBranded Entertainment: Products & Services | Business Equipment & ServicesSecond Prize
- 2018NYF Advertising AwardsBranded Entertainment: Craft | Best Production ValueSecond Prize
- 2018NYF Advertising AwardsFilm - Cinema / Online / TV: Products & Services | Business Equipment & ServicesFirst Prize
- 2018NYF Advertising AwardsFilm: Craft | Art DirectionThird Prize
- 2018NYF Advertising AwardsFilm: Craft | Best Production ValueThird Prize
- 2018CLIO AwardsDigital/Mobile & Social Media Technique | OtherSilver
- 2018CLIO AwardsFilm Technique (Visual Effects) | Visual EffectsSilver
- 2018CLIO AwardsBranded Entertainment | Digital/MobileShortlist
- 2018CLIO AwardsBranded Entertainment | MusicShortlist
- 2018The One ShowMoving Image Craft | Craft - Innovation in Moving Image Craft | VisualSilver Pencil
- 2018ADC AwardsCraft in Video | Direction | SingleSilver Cube
- 2018ADC AwardsCraft in Video | Special Effects | SingleSilver Cube
- 2018ADFESTFilm Lotus | Internet Film: Finance, Commercial Public Services, Business Products & ServicesGold Lotus
- 2018ADFESTFilm Lotus | Internet Film: Finance, Commercial Public Services, Business Products & ServicesFinalist
- 2018ADFESTInteractive Lotus | Viral VDOSilver Lotus
- 2018ADFESTFilm Craft Lotus | Special Effects: In-CameraSilver Lotus
- 2018ADFESTFilm Craft Lotus | DirectingFinalist
- 2018ADFESTInteractive Lotus | Viral VdoFinalist
- 2018ADFESTBranded Content Lotus | Best Use Of Non-Fiction FilmFinalist
- 2018ADFESTFilm Craft Lotus | Special Effects: In-CameraFinalist
- 2018The Webby AwardsOnline Film & Video | Music VideoPeople’s Voice Winner
- 2018Spikes AsiaDesign | Digital & Interactive DesignGold Spike
- 2018Spikes AsiaFilm | Consumer DurablesSilver Spike
- 2018Spikes AsiaDigital Craft | Technological Achievement in Digital CraftGrand Prix
- 2018Spikes AsiaDigital | Brand / Product VideoGold Spike
- 2018Spikes AsiaDigital | Influencer / TalentSilver Spike
- 2018Spikes AsiaEntertainment | Excellence in Brand or Product Integration into Existing ContentShortlist
- 2018Spikes AsiaDesign | Motion Graphics Design & AnimationShortlist
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