忙碌一天，有什么能比回家吃上一口零食更治愈呢？但如果你家有萌娃，那你心爱饼干的最终归宿可就不好说了。
近日，一位家长在推特上向奥利奥求助：“我的孩子偷吃我的奥利奥（薄脆版）。”一向有求必应的奥利奥随即推出了#ThinsProtectionProgram (保护薄版奥利奥计划）
奥利奥与服装公司Hanes、福特汽车Ford、生活类杂志BetterHomes&Gardens、冷冻蔬菜品牌GreenGiant合作，将饼干的外包装进行了改造。这些伪装过的饼干可以自然融入不同的环境，再也不用担心熊孩子会找到了。
Oreo×Hanes，三件T恤的组合
Oreo×Ford，汽车用户手册
Oreo×BHG，书架上的杂志
Oreo×GreenGiant 冰箱里的冷冻蔬菜
奥利奥还邀请网友们分享属于自己的奥利奥饼干藏匿小技巧。除了网友的热烈参与，#ThinsProtectionProgram还引来了宜家、Xbox等品牌与其互动，大家竞相展示自己的创意。
AXE
IKEA USA
Xbox
项目信息
品牌/广告主
Oreo 奥利奥
营销机构
Creative Agency 创意代理商
THE COMMUNITY, Miami
参与者
奖项荣誉
2022
Cannes Lions
Outdoor | Design for Promotional Items
Shortlist
2022
Cannes Lions
Design | Food
Shortlist
2022
NYF Advertising Awards
PACKAGE & PRODUCT DESIGN: PRODUCTS & SERVICES | Food/Drink/Restaurants
Bronze
2022
NYF Advertising Awards
SOCIAL MEDIA & INFLUENCER: BEST USE | Best Use of Partnerships
Silver
2022
NYF Advertising Awards
DIRECT: CRAFT | Art Direction
Silver
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT | PRODUCT & SERVICES | Non-Durable Household Goods
Finalist
2022
NYF Advertising Awards
DESIGN | PRODUCTS & SERVICES | Packaging
Bronze
2022
NYF Advertising Awards
AVANT-GARDE/INNOVATIVE | AVANT-GARDE/INNOVATIVE | Package Design
Bronze
2022
NYF Advertising Awards
ACTIVATION & ENGAGEMENT:BEST USE | Ambient
Finalist
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT:BEST USE | Innovation
Finalist
2022
NYF Advertising Awards
COLLABORATIONS & PARTNERSHIPS: PRODUCTS & SERVICES | Food/Drink/Restaurants
Silver
2022
NYF Advertising Awards
DIRECT: PRODUCTS & SERVICES | Food/Drink/Restaurants
Bronze
2022
NYF Advertising Awards
DESIGN: BRAND DESIGN | Promotional Items
Finalist
2022
CLIO Awards
Public Relations | Brand Development
Silver
2022
CLIO Awards
Partnerships & Collaborations
Gold
2022
CLIO Awards
Design | Packaging
Bronze
2022
The One Show
Social Media | Social Channel | Multi-Platform
Bronze Pencil
2022
The One Show
Integrated | Brand Partnerships
Bronze Pencil
2022
The One Show
Direct Marketing | Brand Partnerships
Silver Pencil
2022
The One Show
Direct Marketing | Physical Items
Bronze Pencil
2022
The One Show
Public Relations | Brand Partnerships
Bronze Pencil
2022
The One Show
Social Media | Stunts & Activations
Bronze Pencil
2022
ADC Awards
Advertising | Promotional Materials | Dimensional
Silver Cube
2022
ADC Awards
Brand / Communication Design | Innovation
Silver Cube
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品牌
行业：Food & Soft Drinks 食品/软饮
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