5月28日是国际汉堡日,百事可乐在官方推特发布了一则平面广告,告诉大家:“吃汉堡,还是配我们百事最好啦(BetterWithPepsi)。”
虽然市面上的几家快餐店巨头都与其他品牌的可乐签订有独家协议,百事并不想放弃向消费者宣传自家的可乐才是汉堡的绝妙搭配。
细看海报会发现,百事巧妙利用三家知名快餐店(汉堡王、麦当劳、云狄斯汉堡 Wendy's)的包装纸褶皱,圈出自家品牌logo。旨在加强消费者的视觉联想:“你看,不管你在吃哪款汉堡,百事都无处不在。”
除了鼓励消费者在社交媒体po出自己心目中与百事可乐最搭配的汉堡合照,品牌还推出了一个虚拟餐厅 Pep's Place,消费者可以登陆网站,选择任意百事旗下饮料,官方会自动给出一些满分搭配食物的建议。
- 2022Cannes LionsIndustry Craft | OutdoorSilver
- 2022Cannes LionsOutdoor | Food & DrinkGold
- 2022Cannes LionsOutdoor | Food & DrinkBronze
- 2022Cannes LionsPrint&Publishing | Food & DrinkGold
- 2022D&AD AwardsGraphic Design | PostersWood Pencil
- 2022D&AD AwardsPress & Outdoor | Press CampaignsGraphite Pencil
- 2022D&AD AwardsPress & Outdoor | Poster CampaignsYellow Pencil
- 2022D&AD AwardsArt Direction | OutdoorGraphite Pencil
- 2022D&AD AwardsArt Direction | PressWood Pencil
- 2022D&AD AwardsPress & Outdoor | Poster AdvertsWood Pencil
- 2022LIAPrint | Art Direction CampaignSilver
- 2022LIABillboard | Consumer CampaignGold
- 2022LIABillboardGrand LIA
- 2022LIABillboard | Art Direction CampaignSilver
- 2022LIAPrintGrand LIA
- 2022LIAPrint | Consumer CampaignGold
- 2022NYF Advertising AwardsDESIGN: PRODUCTS & SERVICES | PostersFinalist
- 2022NYF Advertising AwardsOUTDOOR: CRAFT | Art DirectionBronze
- 2022NYF Advertising AwardsPRINT: CRAFT | PHOTOGRAPHYSilver
- 2022NYF Advertising AwardsPRINT: PRODUCTS & SERVICES | Food/Drink/RestaurantsGold
- 2022NYF Advertising AwardsOUTDOOR: PRODUCTS & SERVICES | Food/Drink/RestaurantsGold
- 2022NYF Advertising AwardsPRINT: CRAFT | ART DIRECTIONGold
- 2022NYF Advertising AwardsDESIGN: CRAFT | Art DirectionSilver
- 2022NYF Advertising AwardsDESIGN: CRAFT | PhotographyBronze
- 2022NYF Advertising AwardsPUBLIC RELATIONS: BEST USE | Real-Time ResponseFinalist
- 2022NYF Advertising AwardsPRINT: BEST USE | Newspaper/MagazineFinalist
- 2022CLIO AwardsDirect | PrintBronze
- 2022CLIO AwardsDesign | PostersSilver
- 2022CLIO AwardsPrintGold
- 2022CLIO AwardsDesign Craft | Image CreationGold
- 2022CLIO AwardsOut of Home | PosterGold
- 2022CLIO AwardsPrint & Out Of Home Craft | Art DirectionGold
- 2022CLIO AwardsOut of Home | BillboardSilver
- 2022CLIO AwardsPrint & Out Of Home Craft | PhotographyBronze
- 2022The One ShowPrint | Craft | Art DirectionBronze Pencil
- 2022The One ShowOut of Home | Craft | PhotographyBronze Pencil
- 2022The One ShowDesign | Out of Home | SeriesBronze Pencil
- 2022The One ShowDesign | Promotional | Print AdvertisementsBronze Pencil
- 2022The One ShowOut of Home | Billboards & Transit | SeriesSilver Pencil
- 2022The One ShowDesign | Promotional | Posters | SeriesSilver Pencil
- 2022The One ShowDesign | Craft | PhotographyBronze Pencil
- 2022The One ShowPrint | Newspaper | SeriesBronze Pencil
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Poster Advertising | SingleBronze Cube
- 2022ADC AwardsAdvertising | Out of Home | Poster | SingleSilver Cube
- 2022ADC AwardsAdvertising | Out of Home | Print / Electronic Billboard | SeriesSilver Cube
- 2022ADC AwardsBrand / Communication Design | Posters | Billboard | SeriesGold Cube
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Poster Advertising | SeriesGold Cube
- 2022ADC AwardsAdvertising | Out of Home | Poster | SeriesGold Cube
- 2022ADC AwardsBrand / Communication Design | Posters | Billboard | SingleGold Cube
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Press / Print Advertising | SingleSilver Cube
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Press / Print Advertising | SingleSilver Cube
- 2022ADC AwardsAdvertising | Out of Home | Print / Electronic Billboard | SingleBronze Cube
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Poster Advertising | SingleBronze Cube
- 2022ADC AwardsAdvertising | Art Direction | Press / Poster | Press / Print Advertising | SingleBronze Cube
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
全部评论(13条)