5月28日是国际汉堡日，百事可乐在官方推特发布了一则平面广告，告诉大家：“吃汉堡，还是配我们百事最好啦（BetterWithPepsi）。”
虽然市面上的几家快餐店巨头都与其他品牌的可乐签订有独家协议，百事并不想放弃向消费者宣传自家的可乐才是汉堡的绝妙搭配。
细看海报会发现，百事巧妙利用三家知名快餐店（汉堡王、麦当劳、云狄斯汉堡 Wendy's）的包装纸褶皱，圈出自家品牌logo。旨在加强消费者的视觉联想：“你看，不管你在吃哪款汉堡，百事都无处不在。”
除了鼓励消费者在社交媒体po出自己心目中与百事可乐最搭配的汉堡合照，品牌还推出了一个虚拟餐厅 Pep's Place，消费者可以登陆网站，选择任意百事旗下饮料，官方会自动给出一些满分搭配食物的建议。
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