澳洲沙雕广告:羊排的美味,推翻围墙也要得到

企业项目已上线2021-01举报214

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

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Make Lamb, Not Walls

1月,澳大利亚肉类与畜牧业协会(MLA) 透过Australian Lamb官方账号发布夏季广告《Make Lamb, Not Walls》。呼吁大家在美味的羊肉和笑声中团结起来。心在一起,食物也会变得更加美味。

故事片将大家带到了2031年,新冠疫情的阴影仍笼罩着澳大利亚,各州之间建立起高高的围墙保持距离。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

这天,一位老人走在路上,突然被一阵香味吸引,他寻着气味来到了隔离墙边。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

墙洞里探出一只手,爷爷再也按耐不住,忍不住咬下一口送来的羊排,味道太棒了!

澳洲沙雕广告:羊排的美味,推翻围墙也要得到澳洲沙雕广告:羊排的美味,推翻围墙也要得到

终于,大批居民都抵抗不了羊排的诱惑,带上各自的工具冲向隔离墙,誓要推倒墙体,得到美味。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到澳洲沙雕广告:羊排的美味,推翻围墙也要得到

墙推倒了,两边的居民得以团聚,大家在一起享受美味的食物。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到澳洲沙雕广告:羊排的美味,推翻围墙也要得到

人们在墙体废墟上搭起了烧烤架,分享羊肉。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

小女孩说:“We did it,the United States of Australia."(我们做到了,这是澳大利亚合众国)而爷爷却笑着回答:“Yeah, it's just Australia“(是啊,这只是澳大利亚本来的样子)。

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

结尾,制作团队还不忘调侃了在山火期间,玩忽职守的澳洲领导人。他身着度假花衬衫,一脸懵:“我错过了什么?”

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

Credits
Client – Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Anna Sharp
Assistant Brand Manager: Krystina Batt
Creative Agency – The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Creative team: Harry Boothman & Joash Tham
Art Director OOH: Jonathan Rands
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs
Content Director: Fizzy Keeble
Senior Content Manager: Ruth Peck
Senior Producers: Christina Wilmot & Penny Brown
Producer OOH: Will Haslingden
Design Lead: James Halliday
Senior Designer: Laura Ives
Production Company - Airbag
Director: Ariel Martin
Executive Producer: Alex Tizzard
Producer: Megan Ayers
DOP: Lachlan Milne
Edit House: ARC Edit
Editor: David Whittaker & Lucas Baynes
VFX: Airbag
Grade: Fergus Rotherham
Conform: White Chocolate
Music & Sound by Song Zu
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia
Media agency - UM
Georgina Parchert – Connections Strategist
Jonny Day – Connections Design Director
Hayley Pyper – Client Director
Jenny Lam – Senior Partnerships Manager
Joshua Coles – Partnerships Executive
PR Agency – one green bean

Australian Lamb

The Monkeys

 

澳洲沙雕广告:羊排的美味,推翻围墙也要得到

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