Make Lamb, Not Walls
1月，澳大利亚肉类与畜牧业协会(MLA) 透过Australian Lamb官方账号发布夏季广告《Make Lamb, Not Walls》。呼吁大家在美味的羊肉和笑声中团结起来。心在一起，食物也会变得更加美味。
故事片将大家带到了2031年，新冠疫情的阴影仍笼罩着澳大利亚，各州之间建立起高高的围墙保持距离。
这天，一位老人走在路上，突然被一阵香味吸引，他寻着气味来到了隔离墙边。
墙洞里探出一只手，爷爷再也按耐不住，忍不住咬下一口送来的羊排，味道太棒了！
终于，大批居民都抵抗不了羊排的诱惑，带上各自的工具冲向隔离墙，誓要推倒墙体，得到美味。
墙推倒了，两边的居民得以团聚，大家在一起享受美味的食物。
人们在墙体废墟上搭起了烧烤架，分享羊肉。
小女孩说：“We did it，the United States of Australia."(我们做到了，这是澳大利亚合众国）而爷爷却笑着回答：“Yeah, it's just Australia“（是啊，这只是澳大利亚本来的样子）。
结尾，制作团队还不忘调侃了在山火期间，玩忽职守的澳洲领导人。他身着度假花衬衫，一脸懵：“我错过了什么？”
Credits
Client – Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Anna Sharp
Assistant Brand Manager: Krystina Batt
Creative Agency – The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Creative team: Harry Boothman & Joash Tham
Art Director OOH: Jonathan Rands
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs
Content Director: Fizzy Keeble
Senior Content Manager: Ruth Peck
Senior Producers: Christina Wilmot & Penny Brown
Producer OOH: Will Haslingden
Design Lead: James Halliday
Senior Designer: Laura Ives
Production Company - Airbag
Director: Ariel Martin
Executive Producer: Alex Tizzard
Producer: Megan Ayers
DOP: Lachlan Milne
Edit House: ARC Edit
Editor: David Whittaker & Lucas Baynes
VFX: Airbag
Grade: Fergus Rotherham
Conform: White Chocolate
Music & Sound by Song Zu
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia
Media agency - UM
Georgina Parchert – Connections Strategist
Jonny Day – Connections Design Director
Hayley Pyper – Client Director
Jenny Lam – Senior Partnerships Manager
Joshua Coles – Partnerships Executive
PR Agency – one green bean
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