12月，新西兰麦当劳推出新的Open Late系列户外广告，利用地面的灯光反射，拼出商品的形象，温暖的反射图形、模糊拼凑的光影兼具魔幻与慵懒的气氛，唤醒夜间行路人对熟悉食物的渴望。
此前，麦当劳open late系列已经出过多组深夜主题海报，把日常生活中的视觉现象幻化成熟悉的食物，让人觉得亲切又巧妙。
法国麦当劳光影艺术照
意大利麦当劳月相海报
Credits
Agency: DDB Aotearoa
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Directors: Ben Pegler, Rory McKechnie
Art Director: Zac Lancaster
Lead Business Director: Karla Fisher
Senior Business Director: Mitch Young
Print Producer: Shelley Cousins
Retoucher: Gordon Moir
Photographer: Toaki Okano
Photographer’s Agent – The Collective Force: Jason Jones
Lighting Designer: Suren Unka
Lighting designer assistant: Catherine Ellis
Digital Assistant: Ant Low
2021D&AD AwardsAdvertising | Press & Outdoor | Poster CampaignsWood Pencil- 2021D&AD AwardsCraft | Photography | Fine Art & ConceptualWood Pencil
DDB 恒美 新西兰
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