如果 2020 年是一只汉堡，它吃起来会是什么味道呢？
汉堡王出手，就知有没有。2020 年12月，巴西汉堡王携手创意代理商 David 圣保罗，制作出了一只味觉极其刺激的汉堡，用「那味儿」来形容 2020 年带给人们的直观感受。
Burger King: The 2020
题为《2020 The 2020》的广告片中，肉眼可见的，这只汉堡的内容极其惊人，据悉是根据品牌在网络上发出征集后得到的配料：鸡爪子、方面便、烂虾，以及各种不知名酱料，看过一眼便无力咀嚼。
视频中，受邀前来尝试汉堡的民众，纷纷露出不适的表情。
好在汉堡王不会大面积售卖此汉堡，只是一次营销活动而已。
Credits
Advertising Agency: DAVID SP, Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
VP creative officer: Rafael Donato
Executive Creative director: Edgard Gianesi
Associated creative directors: Rogério Chaves, Fabrício Pretto
Art diretor and writer: Thiago Ferreira, Lucas Vigliar
Account Team: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina Adati
Producer: Fabiano Beraldo, Fernanda Peixoto
Programmer: Daniela Bombonato, Carolina Silva
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira
Innovation and Tecnology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patrício
Data Intelligence: Mailson Dutra, Ana Veiga
Client approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Maria Eduarda Darme, Vinícius Simon de Freitas
Film production company: Nation Filmes
Film Director: Léo Ferraz
Photography director: Lucas Satti
Director’s first assistant: Priscila Moreira
Executive Producer: Eduardo Sallouti
Account Team: Jessyca Lopes
Production coordinator: Yeda Mariani
Post-production coordinator: The End
Sound producer company: Carbono Sound Lab
Producer: Zé Godoy
Sound design/ Finalization: Caio Zan, Zé Godoy
Coordinator: Ligia Barros
Account Team: Gabi Takan
Speaker: Zema
David 圣保罗
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