The Traffic Jam Whopper
墨西哥是全球堵车最严重的城市之一,人们常常在等车路上感到饥肠辘辘。为此,汉堡王和 We Believers 机构合作,推出了 Traffic Jam Whopper 支付平台,该平台为那些位于城市交通堵塞最严重的消费者提供汉堡王的外卖产品,让你在堵车时刻也可以吃上汉堡。
平台会通过实时交通数据来判断严重赛车的区域,然后通过户外数字广告和移动广告进行宣传,消费者可以通过汉堡王 APP 下单。下单后,会由谷歌地图技术人员追踪消费者实时位置和速度,路边的动态广告也会随时更换信息,告知消费者外卖送达的时间。
根据该活动的研究表明,在活动进行的一周内,汉堡王在墨西哥的每日外卖订单增加了63%,汉堡王APP的每日下载率跃升了44%。汉堡王表示,未来会寻求机会将项目拓展到洛杉矶、圣保罗和上海等拥挤的大城市。
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