Yange Liang is a Chinese professional with multicultural experience, full of passion in marketing, scrupulously vigilant about the details, explores his opportunities and career in the United States and China.

He is enthusiastic about digital marketing and marketing analytics. Marketing to him, is more than a career. He believes that marketing combines sensibility and rationality. It helps him find amazing things in daily life and dare to influence other people's attitude. He also believes the quote, "Be yourself; everyone else is already taken."​

AREAS OF EXPERTISE

Web Analytics: Omniture • Google Analytics • basic HTML • basic Java
Tag Management: Google Tag Manager • Dynamic Tag Management
A/B Testing: Google Analytics • Optimizely
Search Engine Marketing (SEM): Google Analytics & AdWords • SEMrush • SpyFu
Search Engine Optimization (SEO): Google Analytics & Webmaster • Moz • SEMrush • SpyFu
Social Media Analytics: SocialFlow • Facebook Insights • Twitter Analytics • LinkedIn Analytics
Data Visualization: Tableau • Domo
Database Query: SQL
Email Marketing: ExactTarget • MailChimp
Data Analytics: Excel (Pivot Tables • vlookup) • SAS • SPSS