Senior Art Director (Bilingual is Must)

职位描述 Job Description

What’s My Job?

 You’re a Senior Art Director.

 A Senior Art Director’s role at Colenso is to refine and deploy the craft of great art direction choices in all channels. To come up with world-class ideas for Colenso brands. To produce great work across both the 90% and the 10%. And to be an essential team member on a select portfolio for our people and our clients.

 A Senior Art Director knows how to bring an idea to life that in a way that is sympathetic to the concept, the brand, and the channel. You’ll have a highly competent understanding of craft. You’ll be able to give feedback to production partners clearly and efficiently. You’ll be central to the output on a portfolio of small brands. You will know how to protect and evolve the conceptual and visual tone of those brands. You will help Intermediate and Junior Art Directors make better craft decisions on their work across your portfolio of brands. You will have a solid understanding of how to deploy your craft correctly for the best impact in each channel. And you’ll have a curiosity to find new opportunities for your portfolio in new channels.

 As a Senior Art Director, you are still learning—that never stops— but you should be more than capable of running a brand with light guidance from your CDs and ECDs.

 The second critical part of your role will be to work with a Senior Writer to come up with industry-defining ideas for Colenso brands (the 10%). At least three per year. And deliver the highest standard of work on the day-to-day briefs (the 90%).

 You should be prolific when it comes to generating ideas. That’s what we need you to do. But at this level you are capable of spotting an extraordinary idea and self-editing your thinking. And you will be capable of bringing your ideas to life beautifully. Every time.

 You’ll work in direct partnership with a Senior Writer, and/or other team members when required. You’ll be expected to jointly create work that not only answers the client’s brief but helps to solve our client’s business problems.

 You’ll regularly attend client presentations and be refining those skills and relationships. You’ll be more than capable of running medium to large scale productions solo. Without heavy supervision from your CD or ECD.

 You’ll be highly capable of getting to the right answer quickly. And getting to an extraordinary answer frequently. You are responsible for the thinking and the visual elements of your work. You set the standard. And you direct the tone and visual language from ideation, to presentation, to production, and finally to consumers.

 You’ll work with a globally renowned brand, with access to some of the most talented people in the business.

 How Will I Know If I’m Doing It Well?

 Each year, we’ll expect you to create at least three individual pieces of work that Colenso enters into an international award show. For an idea to make it this far it’s pretty rare. So, ask for help if you think you have something. Ask your ECD regularly about individual ideas. When you have something great, ask for support to champion it. Great work takes the whole agency to make, it’s not the job of one team.

 You’ll hear “90/10” a lot here. It’s not client facing language, it’s language we use internally to flag creative opportunities, and to ensure that everything we do is right for our people and our clients. 

 90% of the work you will do will be the best in the country. This work is always beautifully crafted, it’s always right for the brand, but it doesn’t push the industry forward. Instead, it uses existing channels to tell great stories and to communicate great offers clearly and effectively.

 10% of the work you’ll do is the best in the world. This work is beautifully crafted, it’s always right for the brand, but it pushes the industry forward. These ideas are rare. They are why we all come to work each day. They are why our clients love us. And they keep us ahead of the global industry.

 Who Do I Work With?

 From Shanghai, you’ll work directly with CDs, ECDs, CCO, other teams, producers, digital collaborators, and account directors.

 Outside the building you’ll work directly with our production partners; producers, photographers, directors, illustrators, and others. We take care of our partners. Please be respectful and collaborative. Their contribution to our work is immeasurable. If you are struggling, ask your ECD for help.

 You are beginning to develop client relationships and presenting a lot of your own work. You are also well on your way to earning the love and trust of your team and your regular clients.

 At Colenso, a Senior Art Director should always feel supported, mentored, and growing. If you aren’t feeling like you have the support you need, speak to the Creative Services Manager. Or ask someone you trust for help. Our people are everything. And we’ll do anything we can to look after you. Get to know the people in your department. Speak to them. Many of the people you work with were once in your role and will help you navigate the challenges of learning how the agency works.

 You’ll be reporting directly into the CD or ECD on your individual projects, but it’s important you have someone to speak to and confide in outside of your daily workload. Someone to have a whine to, or wine with—depending on what you need. This person is there for you to get advice and help when you need it. Everything you say will be kept in confidence. Please speak to the Creative Services Manager about finding the right mentor for you.

Your direct reports on projects will contribute to your reviews and help you grow into the next role at Colenso.

 Be helpful. This job can be the best job in the world, or the hardest. That comes down to the people around you. If you see someone in need, offer help. They’ll do the same for you.

 What Are My Responsibilities?

 ·         Produce “the 90” on a daily basis. Produce “the 10” three times a year.

·         Come along to Bacon Factory when you can. Contribute ideas. Hear ideas. Ask questions. It’s the fastest way to learn what your peers are looking for in great work.

·         Understand the brief, ask questions, make sure you have all the information before starting a job.

·         Over-communicate, asks lots of questions, so there are no surprises. 

·         Get the work approved by the relevant CD or ECD before the final client deadline, ensuring the idea is right for the brand, can be produced for the budget, and is correctly flagged as 90/10.

·         Prepare idea boards. You’ll do a lot of these. We all do. If you need help to understand the best way to present an idea, ask your CD or ECD before starting.

·         Presentations. Confident presenting to our client, building and strengthening key relationships.

·         Lead, manage and inspire other creative teams with experience and knowledge across all creative channels, with the clear focus of making the work better. 

·         Working with the broader team to help prepare work to be sold. This could include helping your CDs ideate, craft, package, and produce big campaigns.

·         Production. This is where your mad skills will shine. With support it’s your job to ensure that the execution of an idea lives up to the original vision. Budget shouldn’t be an excuse it should be seen as an opportunity for innovation. If an idea is great it can be a great execution, as long as the execution is sympathetic to the idea.

·         Keep ahead of the creative industry. What’s new? What’s changing? How could new technology be used to help our brands communicate? It’s your job to become a student of the industry and know the history of creativity as well as you know the latest industry defining work.

What Experience and Skills Do I Need?

 ·      Proven ability to juggle multiple jobs whilst maintaining good attention to detail.

·      Strong interpersonal skills as a team player.

·      Passion for creativity and great work.

·      Resilient and calm under pressure.

·      Ability to translate and develop strategic thinking into fresh and effective concepts.

·      Ability to think beyond execution and to offer solutions rather than problems.

·      Ability to take constructive criticism with grace and gratitude.

·      Desire to learn from peers / direct reports and the ability to apply those learnings to grow.

·      Thrives in a busy environment and uses the pace to make the days fun.

·      Proficient with Adobe Creative Suite Software.

·      Proven ability bringing an idea to life in static and moving form.

·      Is well organized, self-motivated, collaborative, and able to prioritise.

Who Is Colenso BBDO?

 We are one of the best agencies in the world, that just happens to be based in New Zealand.

 The two aren’t mutually exclusive. We consistently hold our own on the world stage by embracing our kiwi culture — one of collaboration, respect, and hard work. At Colenso, you’ll very rarely hear the words, “that can’t be done.” That’s the kiwi way. That’s the Colenso way.

 But a positive, collaborative mindset is only half of the answer. At Colenso, we live by the mantra: Te Mahi. Te Mahi. Te Mahi. Because, “the work” is the only thing that matters here. It’s the end result of all of the meetings, all of the thinking, all of our talented people’s time and energy, and all of our client’s fierce ambitions. 

 What Does Colenso Actually Do?

 At Colenso, we build meaningful brands. Because meaningful brands last, they are more successful, they have deeper relationships with their customers, they have stronger relationships with their employees, and they make creative work that really matters.

 And in an ever-changing industry, this is how ColensoBBDO finds new and innovative ways to create the world’s best ideas for our clients. 

 How Does Colenso Do It?

 All meaningful brands have one thing in common: a brand purpose. 

 This is the brand’s north star. The vision for the company. The reason the brand makes what it makes. It’s the reason consumers love them beyond reason.

 Defining and continuing to prove a purpose is how a brand becomes and stays meaningful.

 Once we have developed a brand purpose with our clients, we ensure that every experience a consumer has with the brand delivers to it. 

 Rather than having the traditional brief and creative response, we tend to work in three stages: 

 PROBLEM DESIGN. 

Finding the right problem to solve is critical. Through the lens of the brand purpose, we look for opportunities for our brands to celebrate or prove their purpose. It might be a messaging requirement to run in traditional channels, it might be an opportunity to use new tech to make purchasing easier, or it might be a gap in the market for a new product or service. 

 SOLUTION DESIGN.

In this stage we go away and design the perfect solution to the problem. We pride ourselves on designing agnostic solutions to problems. What wouldn’t an agency suggest? That’s the only way to ensure that each idea is in service of the brand and not ourselves. 

 DELIVERY DESIGN. 

Once you know the problem you’re solving, and how to solve it, we move into this final stage. This is where we investigate exactly when and where our solution will have the most impact. Then we wrap a production team around the project to ensure that the solution is perfect for the channel.