Creative Director（Art Base & Copy Base）

职位描述 Job Description

What’s My Job?

You’re a Creative Director.

A Creative Director’s job at Colenso is not about just reviewing ideas, it’s about driving great output.

As a working CD, you’re on the tools and you should be extremely capable at deploying your craft to a world-class standard. You will know how to bring work to life through the tone of the brand, in a way that is sympathetic to the idea. And you’ll be brilliant at delivering ideas in ways that work perfectly for each unique channel.

As a managing CD, you will be key to client presentations with client. You will be brilliant at presenting and hold great personal relationships with your clients. When the moments call for it, you will help steer other creative teams to develop the appropriate work.

You should be prolific when it comes to generating ideas. That’s what we need you to do. But at this level you are capable of spotting the difference between good and great. You’ll be more than capable of running large scale productions solo.

You’ll work with a globally renowned brand, with access to some of the most talented people in the business.

The direct report for this role is the CCO.

How Will I Know If I’m Doing It Well?

Put simply, you’ll be making the best work in the world.

Being senior doesn’t mean not being hungry. Quite the opposite. Each year, we’ll expect you to create (at least) three individual pieces of work that Colenso enters into an international award show. We count on our CDs for this work. When you have something great, ask for support to champion it. Great work takes the whole agency to make, it’s not the job of one team.

You’ll hear “90/10” a lot here. It’s not client facing language, it’s language we use internally to flag creative opportunities, and to ensure that everything we do is right for our people and our clients. 

90% of the work you will do will be the best in the region. This work is always beautifully crafted, it’s always right for the brand, but it doesn’t push the industry forward. Instead, it uses existing channels to tell great stories and to communicate great offers clearly and effectively.

10% of the work you’ll do is the best in the world. This work is beautifully crafted, it’s always right for the brand, but it pushes the industry forward. These ideas are rare. They are why we all come to work each day. They are why our clients love us. And they keep us ahead of the global industry.

Who Do I Work With?

From Shanghai you’ll work directly with CDs, other teams, planners, producers, digital collaborators, and account teams.

Outside the building you’ll work directly with our production partners, producers, photographers, directors, illustrators, and others. We take care of our partners. Please be respectful and collaborative. Their contribution to our work is immeasurable.

You will develop and nurture strong client relationships, helping to drive your client portfolio forward. Love and trust of your team and regular clients is a given.

You’ll be reporting directly into the ECD/CCO on your individual projects. 

Be helpful. This job can be the best job in the world, or the hardest. That comes down to the people around you. If you see someone in need, offer help. They’ll do the same for you.

What Are My Responsibilities?

• Produce “the 90” on a daily basis. Produce “the 10”at least three times a year.

• Become a partner, strategically and creatively, to your key clients. Have a solid understanding and opinion of their brand, their problems and their opportunities.

• Lead key creative meetings with agency management, with a clear focus to make the work better.

• Lead, manage and inspire creative teams, reviewing and critiquing work and ideas to ensure they are on brief, on brand and can be delivered to time and budget. Help spot “the 90” versus “the 10”.

• Ensure all work, your own and your teams, is crafted and delivered to a best-in-class standard.

• Mentoring various teams, to help develop great creative talent in the department.

• Keep ahead of the creative industry. What’s new? What’s changing? How could new technology be used to help our brands communicate? It’s your job to become a student of the industry and know the history of creativity as well as you know the latest industry defining work.

• What Experience and Skills Do I Need?

• Ability to juggle and lead multiple briefs while maintaining a strong attention to detail.

• Be well organised, self-starting and able to prioritise work effectively.

• Strong interpersonal skills as a team player with experience training others.

• The ability to motivate and lead creative teams and inspire the agency.

• An unwavering passion for creativity and innovation and doing great work.

• Be able to translate and develop strategic thinking into fresh and effective concepts.

• Quality control: you will be required to oversee and lead your junior teams in the creative and production process, taking responsibility for the final standard and meeting of deadlines.

• The ability to present strategic thinking and work persuasively and compellingly to our clients.

• Resilient and calm under pressure.

• Ability to take constructive criticism with grace and gratitude.

• Desire to learn from peers / direct reports and the ability to apply those learnings to grow.

• Thrives in a busy environment and uses the pace to make the days fun.

• Demonstrates excellent communication skills in Chinese and English.

• Exhibits both the confidence to back their own ideas and the humility to learn.

• Proficient with Adobe Creative Suite Software.

• Is well organized, self-motivated, collaborative, and able to prioritise.

• English & Chinese fluent is must

 Who Is Colenso BBDO?

 We are one of the best agencies in the world, that just happens to be based in New Zealand.

 The two aren’t mutually exclusive. We consistently hold our own on the world stage by embracing our kiwi culture — one of collaboration, respect, and hard work. At Colenso, you’ll very rarely hear the words, “that can’t be done.” That’s the kiwi way. That’s the Colenso way.

 But a positive, collaborative mindset is only half of the answer. At Colenso, we live by the mantra: Te Mahi. Te Mahi. Te Mahi. Because, “the work” is the only thing that matters here. It’s the end result of all of the meetings, all of the thinking, all of our talented people’s time and energy, and all of our client’s fierce ambitions. 

What Does Colenso Actually Do?

At Colenso, we build meaningful brands. Because meaningful brands last, they are more successful, they have deeper relationships with their customers, they have stronger relationships with their employees, and they make creative work that really matters.

And in an ever-changing industry, this is how ColensoBBDO finds new and innovative ways to create the world’s best ideas for our clients.