2019伦敦国际广告奖(LIA)美国地区获奖名单公布

译文2019-11-10举报1

2019伦敦国际广告奖(LIA)美国地区获奖名单公布

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2019伦敦国际广告奖(LIA)美国地区获奖名单公布

原文:LIA官网

全球最负盛名的国际广告奖之一,伦敦国际广告奖(LIA),公布其2019年获奖名单。 

为鼓励创意而生的LIA拥有最高标准的评委团,在整个评选过程中,评审团们始终欢迎新闻界、参赛者和观众们的监督。在拉斯维加斯安可酒店召开的为期10天的LIA年度评审中,美国地区的获胜者和决赛入围者名单公布。

LIA的主席Barbara Levy说,“美国是今年比赛中获奖最多的国家,总共获得了八项LIA全场大奖。每年我们都期望美国的公司带来出色的作品,而他们从来没让我们失望,他们就是今年LIA全场大奖和金奖的标杆。”

本次LIA共产生了513座奖杯、196个决赛入围奖,这些作品来自39个国家。其中,美国是LIA 2019获奖最多的国家,共赢得187座LIA奖杯(8个LIA全场大奖、67个金奖,55个银奖、57个铜奖)和55个决赛入围奖。 其次是获得86项奖项的德国、获得78项奖项的英国。

年度奖是根据所有获奖作品的积分计算得来,不会受到参赛公司的影响。


2019年度LIA美国地区获奖者

麦肯世界集团被授予年度最佳企业奖。麦肯纽约通过带回两个LIA全场大奖,助力麦肯世界集团赢得这一奖项:麦肯纽约为Xbox制作的整合营销项目“Changing the Game”被授予全场大奖;为反枪支暴力组织“March for Our Lives”制作的视频 “Generation Lockdown”获得了LIA首个公共服务/社会意识大奖。除了获得全场大奖外,他们还拿到了27项不同的奖项,包括13座金奖,11座银奖,3座铜奖,并获得了9项决赛入围奖。

麦肯 纽约被评为LIA年度全球最佳代理商、LIA年度北美地区最佳代理商。

博达大桥 健康横扫LIA医药类奖项,获得了年度全球最佳健康与医药组织奖、年度北美最佳健康与医药组织。   

Area 23 纽约,博达大桥 健康的子公司,带回了11座LIA奖杯,他们为Constant Therapy制作的“One Word”获得了Pharmaceuticals - Craft类的全场大奖。Area 23被评为年度全球最佳医药代理商和年度北美最佳医药代理商。

汉堡王被评为年度全球最佳客户。有两个代理商为汉堡王获得年度全球最佳客户奖做出了贡献;FCB纽约(14座奖项)和David圣保罗(3座奖项)。

O Positive 纽约被评为年度全球最佳制作公司和年度北美最佳制作公司,他们为BBDO纽约制作的作品获得了5座奖杯,为FCB纽约制作的作品获得了14座奖杯。

Company 3 被授予年度全球最佳后期制作公司。他们参与了全球多家公司获奖作品的后期制作,这些公司是BBDO纽约、Design Army、Furlined洛杉矶、Iconoclast柏林、JohnXHannes纽约、McCann纽约、MPC伦敦、Wave Studios纽约。Company 3还被评为年度北美最佳后期制作公司。  

Heard City 纽约被授予年度全球最佳电台和广播制作公司,他们参与制作了DDB芝加哥获奖的电台广播项目。

博达大桥被授予年度北美地区最佳组织。这次获胜是根据整个北美地区的奖项和入围者获胜积分系统计算的。Area 23纽约、博达大桥 芝加哥、博达大桥 纽约、FCB West 旧金山、FCB / SIX 多伦多这五大公司的获奖项目积分帮助FCB获得该奖项。 

Design Army 华盛顿被评为年度北美最佳区域设计公司。凭借为香港芭蕾舞团和Commotion杂志第7、第8期中的工作,Design Army获得了金奖、银两个奖项。

JSM 纽约被评为年度北美最佳音乐和声音公司。他们的作品获得了23项奖项和4个决赛入围奖。

Richards Group 达拉斯被评为年度北美年度独立代理商,他们为Motel 6制作的作品赢得了6个奖项和1个决赛入围奖。


获奖项目

麦肯 纽约

•    GRAND LIA - Integration for Xbox titled “Changing the Game”
•    GRAND LIA - Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
•    Gold - Branded Entertainment - Online Series for Verizon titled “The Team That Wouldnt Be Here”
•    Gold - Branded Entertainment - Social Awareness for March for Our Lives titled “Generation Lockdown”
•    Gold - Design - Client Promotion for Lockheed Martin titled “Think Inside the Box”
•    Gold - Design - Innovative Use of Design for Xbox titled “Changing the Game”
•    Gold - Design - Product Design for Xbox titled “Changing the Game”
•    Gold - Digital - Viral for March for Our Lives titled “Generation Lockdown”
•    Gold - Health & Wellness - Social Responsibility/Awareness for March for Our Lives titled “Generation Lockdown”
•    Gold - Health & Wellness - Craft - Copywriting for March for Our Lives titled “Generation Lockdown”
•    Gold - Integration - Business-to-Consumer for Xbox titled “Changing the Game”
•    Gold - Integration - Public Service/Social Awareness for March for Our Lives titled “Generation Lockdown”
•    Gold - Non-Traditional - Public Service/Social Awareness for March for Our Lives titled “Generation Lockdown”
•    Gold - The NEW - Product Innovation for Xbox titled “Changing the Game”
•    Gold - TV/Cinema/Online Film - Public Service/Social Awareness for March for Our Lives titled “Generation Lockdown”
•    Silver - Branded Entertainment - Documentary Short Film for Verizon titled “The Team That Wouldnt Be Here”
•    Silver - Branded Entertainment - Documentary TV Program for Verizon titled “The Team That Wouldnt Be Here”
•    Silver - Branded Entertainment - Online Episode/Special for Verizon titled “The Team That Wouldnt Be Here”
•    Silver - Branded Entertainment - Sponsored Commercial for Verizon titled “The Team That Wouldnt Be Here”
•    Silver - Design - Experiential Design for Lockheed Martin titled “Think Inside the Box”
•    Silver - Digital - Public Service/Social Awareness for March for Our Lives titled “Generation Lockdown”
•    Silver - Integration - Business-to-Business for Verizon titled “The Team That Wouldn't Be Here”
•    Silver - Non-Traditional - Branded Content for Verizon titled “The Team That Wouldn't Be Here”
•    Silver - Non-Traditional - Electronic Equipment for Xbox titled “Changing the Game”
•    Silver - Social Influencers - Unboxing for Xbox titled “Changing the Game”
•    Silver - The NEW - Brand Action for Xbox titled “Changing the Game”
•    Bronze - Digital - Gaming for Xbox titled “Changing the Game”
•    Bronze - Digital - Public Service/Social Awareness for March for Our Lives titled “The Most Vicious Cycle”
•    Bronze - Social Influencers - Gaming & Technology for Xbox titled “Changing the Game”
•    Finalist - Branded Entertainment - Documentary Short Film for Generation Lockdown titled “March for Our Lives”
•    Finalist - Digital - Animation/Motion Graphics for March for Our Lives titled “The Most Vicious Cycle”
•    Finalist - Digital - Corporate Image for Verizon titled “The Team That Wouldn't Be Here”
•    Finalist - Digital - Electronic Equipment for Xbox titled “Changing the Game”
•    Finalist - Health & Wellness - Education and Services for March for Our Lives titled “Generation Lockdown”
•    Finalist - Integration - Business-to-Consumer for Verizon titled “Love Calls Back”
•    Finalist - Production & Post-Production - Performance/Casting for Verizon titled “The Team That Wouldn't Be Here”
•    Finalist - Radio & Audio - Original Music for March for Our Lives titled “The Most Vicious Cycle”
•    Finalist - Radio & Audio - Use of Music for March for Our Lives titled “The Most Vicious Cycle”

 

博达大桥 纽约

•    GRAND LIA - Ambient for Burger King titled “The Whopper Detour”
•    GRAND LIA - Non-Traditional for Burger King titled “The Whopper Detour”
•    Gold - Ambient - Direct Marketing – Consumer for Burger King titled “The Whopper Detour”
•    Gold - Ambient - Retail for Burger King titled “The Whopper Detour”
•    Gold - Digital - Retail for Burger King titled “The Whopper Detour”
•    Gold - Non-Traditional - Direct Marketing for Burger King titled “The Whopper Detour”
•    Gold - Non-Traditional - Experiential for Burger King titled “The Whopper Detour”
•    Gold - Non-Traditional - Guerrilla Marketing for Burger King titled “The Whopper Detour”
•    Gold - Non-Traditional - Retail for Burger King titled “The Whopper Detour”
•    Gold - The NEW - Experiential for Burger King titled “The Whopper Detour”
•    Silver - Digital - Mobile Advertising for Burger King titled “The Whopper Detour”
•    Silver - The NEW - Brand Action for Burger King titled “The Whopper Detour”
•    Bronze - Digital - Innovative Use of Digital for Burger King titled “The Whopper Detour”
•    Bronze - The NEW - Creative Technology for Burger King titled “The Whopper Detour”
•    Finalist - Digital - Apps for Burger King titled “The Whopper Detour”
•    Finalist - Print - Retail for Burger King titled “The Whopper Detour”

 

AREA 23 纽约,  博达大桥 健康子公司

•    GRAND LIA - Pharmaceuticals – Craft for Constant Therapy titled “One Word”
•    Gold - Health & Wellness - Innovation for See Sound titled “See Sound”
•    Gold - Pharmaceuticals - Craft - Animation for Constant Therapy titled “One Word”
•    Gold - Pharmaceuticals - Craft - Art Direction for Constant Therapy titled “One Word”
•    Gold - Pharmaceuticals - Craft - Music & Sound Design for Constant Therapy titled “One Word”
•    Silver - Design - Product Design for See Sound titled “See Sound”
•    Silver - Digital - Use of Data for See Sound titled “See Sound”
•    Silver - Pharmaceuticals - Devices and Diagnostics for Constant Therapy titled “One Word”
•    Silver - Pharmaceuticals - Craft - Art Direction for GSK Oncology titled “United by BCMA”
•    Silver - Pharmaceuticals - Craft - Direction for JARDIANCE titled “Last Voicemail”
•    Silver - Pharmaceuticals - Pharmaceuticals and Vaccines for Synergy Pharmaceuticals titled “Toilet Books”
•    Bronze - Pharmaceuticals - Craft - Art Direction for Synergy Pharmaceuticals titled “Toilet Books”
•    Finalist - Pharmaceuticals - Social Responsibility/Awareness for Africa Health Placements titled “More Likely”
•    Finalist - Pharmaceuticals - Craft - Copywriting for Africa Health Placements titled “More Likely”
•    Finalist - Radio & Audio - Health Care Services for Africa Health Placements titled “More Likely”
•    Finalist - Radio & Audio - Script Writing for Africa Health Placements titled “More Likely”
•    Finalist - Pharmaceuticals - Pharmaceuticals and Vaccines for ARIKAYCE - No Defense Campaign titled “Vampire”, “Medusa”, “King”
•    Finalist - Music & Sound - Sound Design for Constant Therapy titled “One Word”

 

Design Army 华盛顿

•    Gold - Design - Art Direction Campaign for Never Standing Still titled “Hong Kong Ballet 2019 Campaign”
•    Silver - Design - Use of Photography Campaign for Never Standing Still titled “Hong Kong Ballet 2019 Campaign”
•    Silver - Print - Use of Photography Campaign for Never Standing Still titled “Hong Kong Ballet 2019 Campaign”
•    Silver - Design - Use of Typography Campaign for Commotion Issue 7 & 8 titled “MICA_Commotion Campaign”
•    Bronze - Digital - Art Direction for Never Standing Still titled “Hong Kong Ballet 2019”

 

The Richards Group 达拉斯

•    Silver - Radio & Audio - Campaign for Motel 6 titled “Batteries”, “Escape Room”, “Uncluttered”
•    Silver - Radio & Audio - Script Writing for Motel 6 titled “Escape Room”
•    Silver - Radio & Audio - Travel for Motel 6 titled “Escape Room”
•    Silver - Radio & Audio - Travel for Motel 6 titled “Uncluttered”
•    Bronze - Radio & Audio - Script Writing for Motel 6 titled “Uncluttered”
•    Bronze - Radio & Audio - Travel for Motel 6 titled “Batteries”
•    Finalist - Radio & Audio - Travel for Motel 6 titled “Influencers”

 

Furlined 洛杉矶

•    GRAND LIA - Production & Post-Production for The New York Times titled “The Truth Is Worth It: Fearlessness”
•    Gold - Production & Post-Production - Editing for The New York Times titled “The Truth Is Worth It: Fearlessness”
•    Gold - TV/Cinema/Online Film - Media Promotion for The New York Times titled “The Truth Is Worth It: Fearlessness”
•    Gold - TV/Cinema/Online Film - Campaign for The New York Times titled “The Truth Is Worth It: Fearlessness”, “The Truth Is Worth It: Perseverance”, “The Truth Is Worth It: Rigor”
•    Gold - Production & Post-Production - Editing for The New York Times titled “The Truth Is Worth It: Perseverance”
•    Gold - TV/Cinema/Online Film - Media Promotion for The New York Times titled “The Truth Is Worth It: Perseverance”
•    Bronze - TV/Cinema/Online Film - Electronic Equipment for Apple - Group FaceTime on iPhone titled “A Little Company”
•    Bronze - TV/Cinema/Online Film - Media Promotion for The New York Times titled “The Truth Is Worth It: Rigor”
•    Finalist - Production & Post-Production - Editing for The New York Times titled “The Truth Is Worth It: Rigor”

 

LIA制作与后期制作类评审团主席、 Sweetshop的CEOWilf Sweetland点评说,“我们之所以将 LIA全场大奖授予《纽约时报》,不仅是因为他们使用的高超的表达方式、编辑技术,而是因为他们传递出来的声音与附加价值使得这一作品超越了其他。”

 

VMLY&R 堪萨斯城

•    GRAND LIA – DIGITAL for Wendy's titled “Keeping Fortnite Fresh”
•    Gold - Branded Entertainment - Games for Wendy's titled “Keeping Fortnite Fresh”
•    Gold - Digital - Retail for Wendy's titled “Keeping Fortnite Fresh”
•    Silver - Digital - Innovative Use of Digital for Wendy's titled “Keeping Fortnite Fresh”
•    Bronze - Digital - Use of Social Media for Wendy's titled “Keeping Fortnite Fresh”

 

 Edelman全球首席创意官、LIA数字类评审主席Judy John,对LIA全场大奖的选择发表了评论,“LIA全场大奖引起了激烈的争论。有没有一件作品是人们喜爱并能够在两年后被记住的?我们选择了 Wendy's的《Keeping Fortnite Fresh》,因为它确实捕捉到了一些我们一直在寻找的东西。这或许不是一个可爱的噱头,但是确实强化了他们的信仰。”


Wave Studios 纽约

•    GRAND LIA – Music & Sound for The New York Times titled “The Truth Is Worth It: Fearlessness”
•    Gold - Music & Sound - Sound Design for The New York Times titled “The Truth Is Worth It: Fearlessness”


JSM Music主席/CCO、LIA 音乐和声音平生主席 Joel Simon表示:“我们将LIA全场大奖颁给了一件非常有影响力、非常有影响力的作品。这幅作品的一切都是非凡的。”


其他的美国获奖者和入围者(按字母顺序排列)

 
72andSunny 洛杉矶

•    Bronze - Health & Wellness - Campaign for truth  

 

72andSunny 纽约

•    Gold - Branded Entertainment - Online Series for Cheerios titled “Right on Tracks”
•    Silver - TV/Cinema/Online Film - Branded Content for Cheerios titled “It's All Family, Just Be You, Step Up, Sit With Someone New”
•    Silver - TV/Cinema/Online Film - Humor for Halo Top titled “Mortgage, Swiping”


Arnold Worldwide 波士顿

•    Gold - Radio & Audio - Banking/Financial/Insurance for Progressive Insurance titled “Elk Country”
•    Silver - Radio & Audio - Retail for Monster.com titled “Bird”
•    Bronze - Radio & Audio - Retail for Monster.com titled “Xantenyx”
•    Finalist - Radio & Audio - Campaign for Monster.com titled “Mimmy mimmy mo mo”, “Bird”
•    Finalist - Radio & Audio - Humor for Monster.com titled “Xantenyx”

 

Barking Ow 洛杉矶

•    Gold - Music & Sound - Use of Licensed Music for Reebok titled “Storm the Court”
•    Silver - Music & Sound - Sound Editing for Sandy Hook Promise titled “Point of View”

 

Battery 洛杉矶

•    Finalist - Branded Entertainment - Scripted Short Film for PUBG titled “Pan-Demonium”

 

天联广告 亚特兰大

•    Gold - Ambient - Public Service/Social Awareness for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”
•    Silver - Digital - Public Service/Social Awareness for Fighting Domestic Minor Sex Trafficking titled “Gracie AI”
•    Bronze - Digital - Use of Data for Fighting Domestic Minor Sex Trafficking titled “Gracie AI”
•    Bronze - Non-Traditional - Live Events - Beyond Advertising for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”
•    Bronze - Poster - Public Service/Social Awareness for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”
•    Finalist - Health & Wellness - Social Responsibility/Awareness for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”
•    Finalist - Integration - Public Service/Social Awareness for Fighting Domestic Minor Sex Trafficking titled “Stop Traffick”

 

天联广告 纽约

•    Gold - Social Influencers - Use of Twitter for Monica Lewinsky titled “#DefyTheName”
•    Silver - Design - Spatial Design for Bombay Sapphire titled “Art in Progress”
•    Silver - Health & Wellness - Corporate Communication for Johnson & Johnson titled “Nurses Save Lives”
•    Silver - Health & Wellness - Use of Social Media for Monica Lewinsky titled “#DefyTheName”
•    Silver - Production & Post-Production - Visual Effects for Macy's titled “Space Station”
•    Silver - Social Influencers - PSA for Monica Lewinsky titled “#DefyTheName”
•    Silver - TV/Cinema/Online Film - Campaign for AT&T titled “Train”, “The Shot”, “Surprise”, “Bus”
•    Bronze - Branded Entertainment - Music Videos for Bacardi titled “Live Moves”
•    Bronze - Digital - Banners for Snickers titled “One for Two”
•    Bronze - Production & Post-Production - Direction for AT&T titled “The Shot”
•    Bronze - Production & Post-Production - 2D and Stop Motion Animation for AT&T titled “Train”
•    Bronze - Production & Post-Production - Direction for AT&T titled “Train”
•    Bronze - Production & Post-Production - Visual Effects for AT&T titled “Train”
•    Bronze - Production & Post-Production - Production Design for Macy's titled “Space Station”
•    Bronze - TV/Cinema/Online Film - Humor for Dunkin' titled “CappuChinos”
•    Bronze - TV/Cinema/Online Film - Public Service/Social Awareness for Monica Lewinsky titled “#DefyTheName”
•    Bronze - TV/Cinema/Online Film - Humor for Snickers titled “Heist”, “Lame Party”
•    Finalist - Design - Direct Marketing - Consumer for Bacardi - “Jump” Limited Edition Vinyl
•    Finalist - Health & Wellness - Social Responsibility/Awareness for Monica Lewinsky titled “#DefyTheName”
•    Finalist - Health & Wellness - Craft - Cinematography for Johnson & Johnson titled “Nurses Save Lives”
•    Finalist - Health & Wellness - Craft - Direction for Johnson & Johnson titled “Nurses Save Lives”
•    Finalist - Music & Sound - Music Original - Song for Dunkin' titled “CappuChinos”
•    Finalist - Production & Post-Production - Cinematography for AT&T titled “The Shot”
•    Finalist - Production & Post-Production - Cinematography for Johnson & Johnson titled “Nurses Save Lives”
•    Finalist - Production & Post-Production - Direction for Sandy Hook Promise titled “Point of View”

 

Buck 洛杉矶

•    Silver - Branded Entertainment - Scripted Short Film for Apple titled “Share Your Gifts”
•    Silver - Design - Branded Content for Apple titled “Share Your Gifts”

 

Casanova//McCann 科斯塔梅沙城

•    Gold - Ambient - Public Service/Social Awareness for Organ Donation titled “Second Chances”
•    Gold - Ambient - NGO for Organ Donation titled “Second Chances”
•    Gold - Non-Traditional - Guerrilla Marketing for Organ Donation titled “Second Chances”
•    Gold - Non-Traditional - NGO for Organ Donation titled “Second Chances”
•    Silver - Non-Traditional - Direct Marketing for Organ Donation titled “Second Chances”
•    Bronze - Integration - Public Service/Social Awareness for Organ Donation titled “Second Chances”
•    Bronze - Health & Wellness - Campaign for Donate Life California titled “A Day in the Life of Kristen Thompson”, “A Day in the Life of Steven Lackey”, “A Day in the Life of David Miller”
•    Finalist - Radio & Audio - Public Service/Social Awareness for Donate Life California titled “A Day in the Life of David Miller”
•    Finalist - Radio & Audio - Script Writing for Donate Life California titled “A Day in the Life of Kristen Thompson”
•    Finalist - Radio & Audio - Public Service/Social Awareness Campaign for Donate Life California titled “A Day in the Life of Kristen Thompson”, “A Day in the Life of Steven Lackey”, “A Day in the Life of David Miller”

 

Commonwealth // McCann 底特律

•    Finalist - Radio & Audio - Entertainment for Motown Museum titled “Born”


恒美 芝加哥

•    Gold - Ambient - Confections/Snacks for Skittles titled “Broadway the Rainbow”
•    Gold - Design - Branded Content for Skittles titled “Broadway the Rainbow”
•    Gold - Non-Traditional - Confections/Snacks for Skittles titled “Broadway the Rainbow”
•    Gold - Non-Traditional - Experiential for Skittles titled “Broadway the Rainbow”
•    Gold - Non-Traditional - Live Events - Beyond Advertising for Skittles titled “Broadway the Rainbow”
•    Gold - Radio & Audio - Original Music for Skittles titled “Broadway the Rainbow”
•    Gold - Radio & Audio - Use of Music for Skittles titled “Broadway the Rainbow”
•    Silver - Design - Use of Copywriting for Skittles titled “Broadway the Rainbow”
•    Silver - Radio & Audio - Script Writing for Skittles titled “Broadway the Rainbow”
•    Bronze - Ambient - Entertainment for Skittles titled “Broadway the Rainbow”
•    Bronze - Branded Entertainment - Experiential/Live Events for Skittles titled “Broadway the Rainbow”
•    Bronze - Branded Entertainment - Multi-Channel Storytelling for Skittles titled “Broadway the Rainbow”
•    Bronze - Non-Traditional - Guerrilla Marketing for Skittles titled “Broadway the Rainbow”
•    Bronze - Radio & Audio - Confections/Snacks for Skittles titled “Broadway the Rainbow”
•    Bronze - Radio & Audio - Entertainment for Skittles titled “Broadway the Rainbow”
•    Bronze - TV/Cinema/Online Film - Branded Content for Skittles titled “Broadway the Rainbow”
•    Bronze - TV/Cinema/Online Film - Copywriting for Skittles titled “Broadway the Rainbow”
•    Finalist - Design - Use of Copywriting for Skittles titled “Broadway the Rainbow”
•    Finalist - Radio & Audio - Humor for Skittles titled “Broadway the Rainbow”

 

恒美 纽约

•    Silver - Billboard - Use of Illustration for Tribeca Film Festival titled “Great Stories are Timeless”
•    Bronze - Design - Use of Illustration for Tribeca Film Festival titled “Great Stories are Timeless”

 

Established 纽约

•    Finalist - Package Design - Product Line for VYVYD studio

 

博达大桥 芝加哥

Contributed to FCB being named Regional Network of the Year for North America
•    Gold - Design - Art Direction for Illinois Council Against Handgun Violence titled “The Gun Violence History Book”
•    Gold - Design - Data Visualization for Illinois Council Against Handgun Violence titled “Most Dangerous Street”
•    Gold - Design - Experiential Design for Illinois Council Against Handgun Violence titled “Most Dangerous Street”
•    Gold - Design - Installations/Displays for Illinois Council Against Handgun Violence titled “Most Dangerous Street”
•    Gold - Design - Non-Profit for Illinois Council Against Handgun Violence titled “The Gun Violence History Book”
•    Gold - Print - Public Service/Social Awareness for Illinois Council Against Handgun Violence titled “The Gun Violence History Book”
•    Silver - Design - Editorial Design for Illinois Council Against Handgun Violence titled “The Gun Violence History Book”
•    Bronze - Design - Innovative Use of Design for Illinois Council Against Handgun Violence titled “Most Dangerous Street”
•    Bronze - Integration - Public Service/Social Awareness for Illinois Council Against Handgun Violence titled “The Gun Violence History Book”
•    Finalist - Pharmaceuticals - Craft - Animation Campaign for Janssen Pharmaceuticals titled “Out of the Dark”, “Special Powers”
•    Finalist - Poster - Use of Photography Campaign for Chicago Public Library App - Classics Made Modern Campaign titled “Frankenstein”, “Iron Mask”, “Jungle Book”, “Scarlet Letter”, “Wizard of Oz”

 

FCB West 旧金山

Contributed to FCB being named Regional Network of the Year for North America
•    Gold - Production & Post-Production - Cinematography for Levi Strauss & Co. titled “Use Your Vote”
•    Silver - Music & Sound - Use of Licensed Music for Levi Strauss & Co. titled “Use Your Vote”
•    Bronze - Production & Post-Production - Performance/Casting for Levi Strauss & Co. titled “Use Your Vote”

 

Grey 纽约

•    Finalist - Health & Wellness - Innovation for ADIABC titled “The Puck”

 

Grey Wing 纽约

•    Silver - Radio & Audio - Public Service/Social Awareness for Southern Poverty Law Center titled “Immigrant Songs”
•    Bronze - Radio & Audio - Innovative Use of Radio & Audio for Southern Poverty Law Center titled “Immigrant Songs”

 

GSW 纽约

•    Bronze - Pharmaceuticals - Campaign for National CMV Foundation titled “Saliva”, “Tear”, “Urine”
•    Finalist - Health & Wellness - Craft - Photography Campaign for New York City Sanitation Department titled “Upper West Side Heiress”, “Lower East Side Punker”, “Dumbo Sikh Cabbie”
•    Finalist - Pharmaceuticals - Social Responsibility/Awareness for The National CMV Foundation titled “Spread the Word, Not the Virus”

 

JohnXHannes 纽约

•    Gold - Branded Entertainment - Music Videos for Expensify titled “Expensify Th!$”
•    Silver - Branded Entertainment - Multi-Channel Storytelling for Expensify titled “Expensify Th!$”

 

Jones Knowles Ritchie 纽约

•    Gold - Design - Brand Identity for Dunkin' Brands titled “Dunkin'”

 

Leo Burnett 芝加哥

•    Bronze - Non-Traditional - Experiential for Kraft Heinz titled “Kraft Now Pay Later”

 

麦肯健康 纽约

•    Finalist - Pharmaceuticals - Education and Services for Lasmiditian titled “Lilly”
•    Finalist - Health & Wellness - Craft - Art Direction for Shatterproof titled “HopeStems”

 

McKinney 达勒姆

•    Bronze - Digital - Banking/Financial/Insurance for Next Gen Personal Finance titled “Shady Sam”

 

Method Studios 圣莫尼卡

•    Bronze - Production & Post-Production - Visual Effects for AT&T titled “Train”

 

Mother 纽约

•    Silver - Digital - Apparel for Wrangler x Lil Nas X - Collection titled “Wrangler On My Booty”

 

MRM//McCann 纽约

•    Bronze - Print - Direct Marketing - Consumer for USPS Operation Santa titled “Delivering Hope”

 

奥美 芝加哥

•    Gold - Ambient - Household Products for Glade titled “Scent By”
•    Gold - Design - Direct Marketing - Consumer for Glade titled “Scent By”
•    Gold - Design - Use of Photography for Jimmy Dean titled “Jimmy Dean’s 50th Anniversary: Historic Landing”
•    Gold - Design - Use of Photography Campaign for Jimmy Dean - 50th Anniversary titled “Peace, Music, and Sausage”, “Historic Landing”
•    Gold - Non-Traditional - Direct Marketing for Glade titled “Scent By”
•    Silver - Ambient - Direct Marketing – Consumer for Glade titled “Scent By”
•    Silver - Ambient - Ecommerce for Glade titled “Scent By”
•    Silver - Design - Use of Photography for Jimmy Dean titled “Jimmy Dean’s 50th Anniversary: Peace, Music and Sausage”
•    Silver - Package Design - Promotional Packaging for Glade titled “Scent By”
•    Silver - Radio & Audio - Campaign for Lysoform titled “Life Regrets”, “Bucket List”, “Therapy, Living the Life”
•    Bronze - Ambient - Direct Marketing – Consumer for Sargento titled “World's Slowest Pizza”
•    Finalist - Design - Use of Copywriting Campaign for Scrubbing Bubbles - B Studios Campaign titled “Cheap Trick”, “Los Lobos”, “Linda Ronstadt”, “Muscle Shoals”
•    Finalist - Print - Consumer Campaign   for Kiwi Shoe Care - Meaningful Steps Campaign titled “Rosa Parks”, “Harvey Milk”, “Katherine Switzer”, “John Muir”

 

奥美 纽约

•    Gold - Design - Client Promotion for Samsung Electronics titled “Folded Logo”
•    Gold - Pharmaceuticals - Social Responsibility/Awareness for Ohio Opioid Education Alliance titled “Don't Live in Denial, Ohio”
•    Bronze - Design - Logos for Samsung Electronics titled “Folded Logo”
•    Bronze - Pharmaceuticals - Education and Services for Ohio Opioid Education Alliance titled “Don't Live in Denial, Ohio”

 

Park Pictures 纽约

•    Finalist - Production & Post-Production - Performance/Casting for Facebook Groups titled “Game Day”

 

Pearlfisher 纽约

•    Bronze - Package Design - Graphic Design Product Line for Seedlip titled “Seedlip's Range of Non-Alcoholic Spirits”

 

PRETTYBIRD 卡尔弗城

•    Bronze - Music Video - Best Music Video for Lil Nas X titled “Old Town Road ft. Billy Ray Cyrus”
•    Bronze - Music Video - Direction for Vince Staples titled “FUN!”
•    Finalist - Production & Post-Production - Direction for Nike titled “Dream Further”

 

R/GA 纽约

•    Silver - Social Influencers - Gaming & Technology for Samsung Global titled “Samsung x Fortnite: The Galaxy Skin”
•    Bronze - The NEW - Influencer Advertising for Samsung Global titled “Samsung x Fortnite: The Galaxy Skin”

 

Reese Communications dba Wunderman Health DC 华盛顿

•    Finalist - Pharmaceuticals - Craft - Direction for FoundationOne CDx titled “Claire”

 

Saatchi & Saatchi NY 纽约


•    Bronze - Branded Entertainment - Taped or Live TV Event for Tide titled “It's a Thursday Night Tide Ad”

 

Saatchi & Saatchi Wellness 纽约

•    Bronze - Health & Wellness - Multi-platform Campaign for Out Not Down LGBTQ Resources & Suport titled “Forty Percent”, “No One”, “Taking a Stand”, “All You Need”, “Thrown Out Flag DM”, “@thrownoutflag”
•    Finalist - Health & Wellness - Devices and Diagnostics for Deaf 911 Mobile App titled “Deaf 911”

 

Terri & Sandy 纽约

•    Finalist - Health & Wellness - Multi-platform Campaign for CityMD Urgent Care titled “People Who Know Meredith Carlson”, “Meredith Carlson's Dog”, “Manny Alvarez's Girlfriend”, “Stephanie Cho”, “Ross Cantor”, “Sam Sulam”


The Corner Shop 洛杉矶

•    Finalist - TV/Cinema/Online Film - Humor for Watch Dogs: Legion 101 titled “Everyone’s Playable”

 

Venables Bell & Partners 旧金山

•    Bronze - Production & Post-Production - Cinematography for Reebok titled “Storm The Court”

 

Weber Shandwick 纽约

•    Gold - Branded Entertainment - Documentary Short Film for Ancestry titled “Railroad Ties”

 

Yessian Music 底特律

•    Finalist - Music & Sound - Experiential Use of Music & Sound for Ford Motor Company titled “Michigan Central Station - Winterfest 2019”


2019年度15座全场大奖获得者 

•   FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
•   FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
•  McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”
•  VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
•   AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
•  AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
•  McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
•  Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
•   FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
•  AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
•  McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
•  Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
•  McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
•  Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
•  AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”

 

2019全球大奖获得者

Global Network of the Year: McCann Worldgroup   
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich  
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York  
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York

 

2019南美洲地区大奖获得者

Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, São Paulo
Regional Health & Pharma Network Of The Year: McCann Health
Regional Production Company Of The Year: Central Films, Bogota
Regional Post-Production Company Of The Year: Zombie Studios, São Paulo
Regional Music & Sound Company Of The Year: Canja Audio Culture, São Francisco

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2019伦敦国际广告奖(LIA)美国地区获奖名单公布

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