把骨子里的设计灵感唤醒——专访设计大师 Timothy Jacob Jensen
Publish Time: Aug. 16, 2013
Source: Visual China
当今世界最负盛名和最成功的工业设计师之一，他继承了父亲 (Jacob Jensen) 的事业，成就了今天的“丹麦设计王朝”；其设计工作室创造出了无数具有革命性、纯粹性并被当代社会视为经典的“斯堪的纳维亚风格(Scandinavia Style)”的设计产品，同时也打造了现在通用电气，Bang & Olufsen等诸多国际知名品牌以及包括音乐系统、扩音器、录音机、CD 播放器、扬声器和有关环境设计、建筑设计、汽车设计、交流手册设计等在内的诸多设计产品，从而获得IF 产品设计奖、红点奖等多项国际知名大奖，其获奖产品还被陈列在全球知名的纽约现代艺术博物馆中，被丹麦装饰艺术博物馆、德国慕尼黑藏博物馆等永久珍藏。其极具创新意义的设计造就了Jacob Jensen 设计集团今天国际设计界的崇高地位；并从根本上改变了我们对设计的看法，以突破性的设计重新定义了现代消费美学观念。
Visual China: 从一些采访中了解到，您是一个自然，天性的维护者，但由于生活方式、家庭背景的不同，很多中国的设计师没办法做到像您那么洒脱，有些设计师不得不“为了设计而设计”，对此您有什么见解？
Visual China: 您在设计作品的时候是如何一步一步表现您的设计思维，设计环节都有哪些？
Visual China: 您的工作室完成了“斯基沃市的十一颗星”的城市雕塑设计作品之后，是否考虑过涉足其他类别的大型概念作品？
Visual China: 您是如何定义奢侈品的？在设计产品时，创意、质感、造型和材料，您更注重哪个？
Visual China: 您对采用新兴的科技手段来探索或呈现设计作品有何体会？
Visual China: 我个人也是设计爱好者，但很多人说女士做产品设计或者想要成为优秀设计师的几率不是很大，您对此有什么看法？
Bang & Olufsen BEOGRAM 4000 record player
Visual China: 您说过，中国有悠久的文化，而设计，就是要将这些文化展现出来，您觉得中国很多的设计学者缺乏自信，您有什么鼓励的话对大家说么？
Design Inspiration from Within
Interview with DeTao Master of Industrial Design Timothy Jacob Jensen
Timothy Jacob Jense currently stands as one of the most renowned and successful industrial designers of the world. Continuing the legacy of his father, Timothy forged the Danish Design Dynasty into what it is today. His studio has produced numerous Scandinavian designs that are evolutionary, absolute, and regarded as classics by the contemporary world. His works include world renowned brands like GE and Bang Olufsen and he has helped contribute in the creation of music systems, microphones, tape-recorders, CD players, loudspeakers, environment design, architecture design, automobile design and brochure design, for which he has been granted the IF Product Design Award, Red Dot Award, as well as other international decorations.
Visual China: We learned from some other interviews that you adore Nature and rely on the natural instinct. However, distinctions in lifestyle and family background make it hard for Chinese designers to act as easily and naturally as you do. Some have to do design simply for the sake of design. What are your comments on this?
Professor Jensen: In ancient times, Chinese were good at designing articles of high quality, but nowadays, many designers are ignorant of this instinct. From the long-term perspective, we should do the right or relatively right thing, and derive inspiration from within. The nature of design should be highlighted, revealing the true and full meaning of design.
Visual China: How do you demonstrate your thinking in your design? What steps do you follow?
Professor Jensen: It is as easy as working as an editor. You know how to write an article and the process becomes natural. The same goes for many other professions; if you are a musician, you know how to compose. If you are a chef, you know how to cook. If you are an athlete, you know how to play soccer. You know it because you are a professional. As a designer, I know how to design. For instance, if our client needs a design of an electric kettle, we will come up with three proposals. We will then sketch our proposals and conduct surveys in the market to see how the kettle can be shaped, what its size and weight are and what the trendiest type is currently on the market. We make preparations from the perspective of design and collect as much information as possible. After making improvements, the client may come up with their favorite design, like the round-shaped one in Option 3. Upon agreement, we produce a paper model which is then delivered to the factory to be manufactured.
Visual China: Have you ever thought about engaging in other categories of large-scale concept design projects after your studio completed the city sculpture The 11 Stars of Skive?
Professor Jensen: I will, if possible. I would like my next concept product to be natural, harmonious, and environment-friendly that is conductive to peoples’ lives. That would be an interesting task. A house a tool for living; every part of it serves a useful purpose. In planning a town or a city, like schools and factories, it is exciting that every part of it is planned and scrutinized. Everyone is entitled to the pleasure of living, but some of our peers are caught in economic recession and uncertainty. Therefore, it is a blessing for people to live in security, health and pleasure. All of us should work hard, not only for ourselves, but also to obtain a better life for others.
Visual China: How do you define articles of luxury? What do you value in designing? Is it creativity, texture, shape or material?
Professor Jensen: To me, luxury means quality. Touching music and organic, healthy foods are all luxuries to me. Articles of luxury are not frequently talked about in my country. What we value most is the texture and the quality of products. Creativity, texture, shape and material are interconnected. However, creativity matters more to me, because in my understanding, material, shape and other factors are working to ensure creativity.
Visual China: What are your thoughts on the use of cutting-edge technology when studying and demonstrating designs?
Professor Jensen: These are great ideas, because these technologies allow us a greater freedom in utilizing our creativity and material for designs in larger numbers and with greater novelty. As people said ten years ago, nothing would have been possible without technology.
Visual China: I am an amateur designer, but it is said that there is little chance for females to do product design or become professional designers. What’s your opinion?
Professor Jensen: A historical retrospect tells us that the earliest designers were female. When men went hunting, women made small bowls and cloth at home. This was also attributed to personal preference. Women liked studying costumes, decoration, patterns and colors, while men liked toying with wood, metal and sculpture. This explains how hobbies play the role that they do today. As I know, designers of car brands like Twingo and Reynolds have been mostly female over the past 20 years and you will definitely appreciate their designs once exposed to them.
Visual China: Your designs are numerous and broad-based. As a member of the jury of China Liquor Creative Packaging Design Competition, what suggestions do you have? What entries are you expecting to see?
Professor Jensen: I’m not going to give an explicit answer. Anything I say, be it color, material, linearity, or creativity, might be of value for some participants. But those who don’t manage to read our interview are at a disadvantage.
Visual China: Perceptions of wine vary with culture. Do you like wine? Have you ever tried Chinese liquor? How do you like it?
Professor Jensen: I like wine. I used to cooperate with the Chinese wine industry 20 years ago. However, I didn’t drink much Chinese liquor, as I generally don’t like it. Though wine does vary with each brand and it’s true that perceptions of wine vary with nation. Some of the Chinese wine is liquor, of which I merely have a taste. I prefer those with more refreshing tastes, like champagne.
Visual China: As you’ve said, China boasts time-honored cultural traditions. It is with design that the culture is revealed. How would you encourage the Chinese designers that are not currently confident enough?
Professor Jensen: I come from Denmark, a relatively small country with a population of 5 million. China, of course is much larger. When I was in a resultant yesterday, I discovered that I was the only foreigner among the over 200 Chinese. This proves how large China’s population is. Why has Denmark made such a big difference in the design world, while China hasn’t produced as many successful designs as expected?
Chinese designers are not confident enough. They don’t believe in their competency, which explains some plagiarizing cases. I’m not an expert on Chinese or Asian culture, but I have learned about the fixed triangle pattern in family, work and social settings. You won’t challenge what your teacher tells you. You strictly follow the instructions of your boss rather than acting on your own accord. The arguments of teachers and bosses are reasonable, but they also discourage creativity. Thinking patterns are thus already implanted in your mind, void of resourcefulness.
My studio follows three guidelines. The first is to accomplish. The second is to include it in your to-do-list. And the third is to forget it and do nothing. Trust matters most to me. If I trust you, I only need the result you deliver. I don’t care how you do it; it’s up to you to decide how to get the job done with your independent thinking.
I once heard a weird saying in China by a Chinese person:– ‘Never believe in Chinese people’. Not many people in the world regard their own group in this way. It’s impossible for you to come up with excellent designs if you lack the confidence in others, especially your own people. Wealth is created with wisdom and sweat. Denmark is a small country with limited area and resources. So we produce designs with creativity and independent thinking. You will witness rapid changes and numerous emerging creatures when you look out of the window. Shanghai Institute of Visual Art and DeTao have come to realize it and are introducing a large number of Masters (together with their wisdom) in hope of inspiring the next generation with the Masters’ help. The younger generation is expected to demonstrate their better creativity and ideas and work together for the better life of the world.