今年五月，知名糖果品牌Chupa Chups（珍宝珠）推出了三张名为《A Sweet Escape》的系列平面，通过创意插画表现了人们在繁忙生活工作中，只要一吃上了珍宝珠棒棒糖，糖果带来的甜蜜可以马上让你远离琐事的烦恼，用夸张的手法表现了吃糖时的享受表情，“甜蜜逃脱”的脑袋形状又和棒棒糖相似，令人一看便能理解海报表达的产品指向。
据悉，这组系列海报由曼谷Illusion视觉机构完成，创意机构则是来自中国香港的Cheil Worldwide，它就是那个屡获殊荣的JBL耳机平面《Block out the chaos》的代理商。这一次，珍宝珠的系列平面《A Sweet Escape》，也获得了3座戛纳铜狮奖、1项Clio铜奖、2项One Show中华创意奖银奖等殊荣。
A Sweet Escape - Homework（家庭作业篇）
A Sweet Escape - Music（音乐篇）
A Sweet Escape - Tidy up（整理篇）
Credit：
Client : Chupa Chups (Snack To Home Limited)
Product: Chupa Chups
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion, Bangkok
Chief Creative Officer: Paul Chan
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Illustrator: Illusion, Bangkok
Project Manager: Denise Chan
2020NYF Advertising AwardsArtistry & Craft in Advertising | Print & Outdoor | Art DirectionGold- 2020NYF Advertising AwardsPrint | Best Use | Newspaper/MagazineGold
- 2020NYF Advertising AwardsPrint | Products & Services | Food/Drink/RestaurantsGold
2020NYF Advertising AwardsArtistry & Craft in Advertising | Design | IllustrationSilver- 2020NYF Advertising AwardsArtistry & Craft in Advertising | Print & Outdoor | IllustrationSilver
2020NYF Advertising AwardsArtistry & Craft in Advertising | Design | Art DirectionBronze
2020The One ShowOut of Home | Craft | IllustrationGold Pencil
2020The One ShowPrint | Craft | Art DirectionSilver Pencil
2020The One ShowOut of Home | Billboards & Transit | CampaignBronze Pencil
2020The One ShowOut of Home | Craft | Art DirectionMerit- 2020The One ShowPrint | Newspaper | CampaignBronze Pencil
- 2020The One ShowPrint | Craft | IllustrationGold Pencil
- 2020The One ShowPrint | Posters | CampaignGold Pencil
- 2020The One ShowOut of Home | P.O.P. & In-Store | CampaignSilver Pencil
2020AWARD AwardsCraft | Art Direction | Print Art Direction, CampaignBronze- 2020AWARD AwardsCraft | Illustration | PostersBronze
2020AWARD AwardsAdvertising | Press & Outdoor | Press Advertising CampaignsFinalist- 2020AWARD AwardsCraft | Illustration | Press and PrintBronze
- 2020AWARD AwardsCraft | Art Direction | Poster Art Direction, CampaignBronze
2019Cannes LionsPrint & Publishing | Food & DrinkBronze- 2019Cannes LionsIndustry Craft | Print & PublishingBronze
- 2019Cannes LionsOutdoor | Food & DrinkBronze
2019CLIO AwardsPrintBronze
2019AD STARSPrint | Product & Service | FoodsBronze
2019AD STARSOutdoor | Outdoor Craft | Art directionCrystal
2019AD STARSDesign | Product & Service | FoodsSilver- 2019AD STARSPrint | Print Craft | Art directionSilver
- 2019AD STARSDesign | Communication Design | PostersSilver
- 2019AD STARSDesign | Communication Design | Promotional items(Retail Environment and experience, Live Events, Exhibition and experience)Bronze
- 2019AD STARSDesign | Communication Design | Self-promotion(POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)Bronze
Cheil Worldwide 杰尔 香港
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