普瑞纳:请让狗狗们在巴黎的路边“随意”撒尿

举报 2019-04

普瑞纳:请让狗狗们在巴黎的路边“随意”撒尿

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今年4月份,普瑞纳宠物食品公司联手麦肯巴黎,在巴黎打造了一个为期3周的路边宠物“体检”体验活动。

Street-Vet

在法国,每年有数百万的宠物狗会忘记去宠物医院做健康检查,这会增加一些未知病因的致病风险。

麦肯巴黎就利用狗狗喜欢单腿抬起撒尿的习惯,在巴黎的街道连续3周设置了,可以通过狗狗尿液自动检测其身体状况的装置,为了提醒人们定期给宠物看医生的重要性。


Street-Vet Case Study


Director:Mario Schiniotakis
Executive Creative Director:Julien Chiapolini,Riccardo Fregoso
Creative Director:Cédric Astrella,Sébastien Boutebel
Copywriter:Clément Le Bars
Art Director:lauren haberfield,Adriana Luzzatto
Senior Art Director:Philippe Puech
Executive Producer:Jean-François Bourrel
President Creative: Riccardo Fregoso 
CEO: Bruno Tallent
VP, Global Business Leader: Cédric Vanhoutte
Deputy General Manager in charge of Strategy: Erik Bertin
Strategic Planner: Caitlin Bishop
Motion Designers: Valentin Audubon, Karim Victorin
Line producer: Maud Folléa
Production: Digital District
Post producer : Didier Le Fouet
Sound Production: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond
PR Agency: Weber Shandwick Paris
CEO: Eloi Asseline
Strategic Planner: Jean Paoli
Account Director: Emilie Barrail
Senior Associate: Claire Rénier
Integrated media relations: Dominique Laureau
School: Group Yncréa – Schools HEI, ISEN, ISA 
President: Gérard Jousset
R&D engineer, Project manager: Thibaut Defever
Business Unit Manager Specialist: Pierre Durand
Marketing Manager Specialist: Véronique Herman

Purina 普瑞纳

McCann 麦肯 巴黎

 

普瑞纳:请让狗狗们在巴黎的路边“随意”撒尿

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