雀巢奇巧:6条“玩食材”的social video,好看得停不下来

企业项目已上线2019-05举报3180

雀巢奇巧:6条“玩食材”的social video,好看得停不下来

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雀巢奇巧(KitKat)与来自迪拜的Publicis Middle East(阳狮,中东)联手制作了一次social campaign,为了推出奇巧零食的4个新口味:焦糖脆片、曲奇脆片、榛子脆片和全新的覆盆子炸弹。

创意团队为Kitkat制作了一系列视频和CG动画,专门在社交媒体(Facebook、Instagram和Snapchat)发布。

所有创意物料都用于海湾合作委员会地区的数字宣传活动,包括沙特阿拉伯、科威特、阿拉伯联合酋长国、卡塔尔、巴林和阿曼。


1、Flavor Carousel(美味传送带)

雀巢奇巧:6条“玩食材”的social video,好看得停不下来雀巢奇巧:6条“玩食材”的social video,好看得停不下来雀巢奇巧:6条“玩食材”的social video,好看得停不下来雀巢奇巧:6条“玩食材”的social video,好看得停不下来


2、Flavor Steps(美味阶梯)

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3、Flavor Worlds(美味世界)

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4、Facebook Post(在Facebook发布的信息流广告)


5、Cookie Crumble(曲奇碎片口味)


6、Raspberry Blast(覆盆子炸弹口味)


Client: Nestle Arabia
Agency: Publicis Middle East 

Creative Director: Mohamed Youssef El Naggar 
Creative team: Mohamed Youssef El Naggar, Hani Mohsen, Mohamed Ghazy 
Senior Account Executive: Abdel Rahman Hassouna 
Producer: Magali Beyloune 
Production: Ars Thanea  
Director: Adam Torczynski

Executive Creative Director: Peter Jaworowski
Art Director: Maciej Mizer
Studio Supervisor: Mikolaj Valencia
Producer: Karolina Sidorowicz, Marta Król

Concept Artist: Michal Urbanski, Marcin Gibowski, Maciej Mizer
Digital Artist: Maciej Mizer, Tomasz Chrabołowski, Dominik Laurysiewicz
Modeling & Textures: Paweł Filip, Michal SereCk Serafin, Kuba Włodarczyk, Sebastian Marek
Shading: Paweł Filip, Michał Serafin, Sebastian Marek
Particles: Piotr Wołoszański, Kuba Włodarczyk
Animation: Piotr Wołoszański, Marcin Gibowski, Kuba Włodarczyk, Sebastian Marek
Compositing: Łukasz Stolarski, Mikolaj Valencia, Sebastian Marek, Łukasz Wiktorzak
Sound Director: Adam Torczyński
Sound Studio: Halo Studio

Video Shoot Crew:

Director: Adam Torczyński 
Art Director: Maciej Mizer 
Director of Photography: Jakub Burakiewicz 
Producer: Marta Król 
Production Manager: Magdalena Kamińska 
Production Designer: Natalia Mleczak 
Costumes: Agnieszka Orlińska 
Make-up: Aleksandra Dutkiewicz 
 AD: Radoslaw Chrześciański  
Cast: Iga Górecka, Erwin Frątczak, Aleksander Maciejczyk  
Storyboard: Michał Urbański 
Offline edit: Robert Gryka, Adam Torczyński 
Color Grading: Anna Sujka 
Grading Suit: Coloroffon 
Making of: Only Only

雀巢集团

Publicis 阳狮 中东

 

雀巢奇巧:6条“玩食材”的social video,好看得停不下来

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