一棵树长成能净化空气的成年树至少需要十年,Boysen KNO×OUT涂料要达到一棵成年树的空气清洁能力只需要一平米。为展示这一产品,菲律宾马尼拉TBWA\ Santiago Mangada Puno使用KNOxOUT在马尼拉最繁忙且没有树木的高速公路上绘制了一平见方的艺术品。这些艺术品在清洁空气的同时,让产品得到了很好的曝光和关注。
为了对环境产生最大化的影响,Boysen及其代理商选择了空气中排放二氧化碳污染物最多的街区,并在这些区域内选择了面积超过100平方米的墙壁,用以绘制更多的壁画,这些壁画内容包括橡皮鸭,鸟类,食品,玩具和其他醒目的物品或丰富多彩的肖像。一方面Boysen产品得到曝光,另一方面将有效地降低该地区的空气污染程度。值得一提的是,这些艺术涂鸦是在一夜之间完成的。
这些艺术品使该地区的空气污染减少了20%。到目前为止,该城市的6,000平方米的墙壁已经涂上了Boysen KNOxOUT,其中包括2012年推出的广告。
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