乐高的终极目标是激发孩子们的创造性思维、系统性推理能力并释放他们的潜能，从而赋予他们塑造未来的能力。该品牌在产品之外开拓新的游戏方式，让孩子们探索想象力的无限可能性。
为了宣传乐高2018年的全球大师品牌“构建更大的思维”，我们制作了这则广告，用无限的想象力来展示孩子们的观点。孩子可以超越日常生活，从生活中寻找乐趣。乐高利用他们家庭中普通物体的视觉效果，作为一种可以扩展他们想象力的工具发挥关键作用。乐高鼓励孩子发现思考世界的新方式，帮助他们把平凡变成不平凡。
01 龙
02 鲸鱼
03 金刚
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