Spreadbeats
your ads work harder on spoyify,
where everyone is feeling something.在 Spotify你的广告会更有效
在这里，每个人都沉浸其中
音乐流媒体平台Spotify用实践证明，B2B广告也可以做得有趣极了！
2023年，Spotify推出了新的视频广告单元，但媒体策划人和广告商仍然认为Spotify只是一个音频平台。
为了吸引更多广告商在Spotify投放视频广告，Spotify将一份“特制”的媒介投放报价Excel表格发送到了各大品牌和代理商邮箱中。
Spotify将音乐视频编码成10MB的Excel文件。讲了一个E7单元格的故事——跟随着配乐《Shiver》，E7从理性世界醒来，踏上了探索世界的旅程。
更让人觉得“上难度”的是，Spotify并不是将制作好的视频插入Excel，而是直接在Excel中对音乐视频进行编码，并使用了使用了ASCII、图表、Unicode和条件格式等内置函数，把电子表格的行和列变为画布，就连为视频配乐的DJ John Summit本人也之前也是一个精通Excel的会计师。
如此特别的宣传，Spotify只为告诉广告主们：Spotify不仅能投放音频广告，同时也是值得信赖的视频广告平台。
《幕后视频》
项目信息
品牌/广告主
Spotify
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奖项荣誉
2025
D&AD Awards
PR | B2B
Wood Pencil
2025
D&AD Awards
Digital Design | Data Visualisation
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2025
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Illustration | Collaboration
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2025
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Direct | Digital
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2025
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Art Direction | Direct
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2025
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Animation | Motion Design
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2025
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Illustration | Digital
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2025
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Digital Design | Digital Experiences
Black Pencil
2025
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Art Direction | Digital Content
Yellow Pencil
2025
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Media | Direct
Yellow Pencil
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Art Direction | Digital Platforms
Graphite Pencil
2025
D&AD Awards
Digital Design | UI in Motion
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2025
D&AD Awards
Direct | Acquisition & Retention
Graphite Pencil
2025
D&AD Awards
Production Design | Animated Film
Graphite Pencil
2025
D&AD Awards
Entertainment | Scripted Long Form
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2025
D&AD Awards
Visual Effects | Use of Emerging Technology
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2025
CLIO Awards
Film Craft | Music-Licensed
Bronze
2025
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Bronze
2025
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Design Craft | Art Direction
Silver
2025
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Gold
2025
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Digital/Mobile & Social Media Craft | Moving Image/Video Design
Gold
2025
CLIO Awards
Branded Entertainment & Content | Digital/Mobile
Gold
2025
CLIO Awards
Creative Use of Data | Visualization
Grand
2025
CLIO Awards
Design Craft | Animation, Single Entry
Grand
2025
CLIO Awards
Design | Direct Marketing
Grand
2025
CLIO Awards
Direct | Film
Grand
2025
CLIO Awards
Branded Entertainment & Content | Music
Gold
2025
CLIO Awards
Digital/Mobile | Other
Gold
2025
CLIO Awards
Media | Specific Target Audience
Gold
2025
CLIO Awards
Experience/Activation | Digital/Mobile
Silver
2025
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Creative Use of Data | Creativity/Storytelling
Bronze
2025
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Innovation | Direct
Bronze
2025
The One Show
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Gold Pencil
2025
The One Show
B2B Communications
Gold Pencil
2025
The One Show
Best of Creative Use of Data
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2025
The One Show
Best of Moving Image Craft & ProductionBest of Moving Image Craft & Production
Best of Discipline
2025
The One Show
Best of Show
2025
The One Show
Best of Branded Entertainment
Best of Discipline
2025
The One Show
Best of Direct Marketing
Best of Discipline
2025
The One Show
Digital & Online
Gold Pencil
2025
The One Show
Craft | Use of Technology
Gold Pencil
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