夜晚可能是孤独的——如果你正在工作、如果你睡不着、如果你的工作在太阳升起之前就开始了、如果凌晨1点到凌晨5点之间只有你自己在街上，这时你会觉得自己是地球上最后也是最孤独的人。
但就是在晚上，麦当劳的金色拱门闪烁着最明亮的光芒。它们从一个标志转变为一个灯塔，仿佛在对你说：“世界没有遗弃你，总会有一个适合你的地方，你并不孤单”。
通宵等你的McDonald’s
▼
01 The Meeting「会议」
02 Rooftop Soccer「屋顶足球」
03 Morning Shift「早班」
04 Designer「设计师」
05 Graffiti「涂鸦」
项目信息
品牌/广告主
McDonald’s 麦当劳
营销机构
Creative Agency 创意代理商
TBWA 腾迈 曼谷
参与者
新手
我是妖怪啊呜
奖项荣誉
2019
NYF Advertising Awards
Artistry & Craft in Advertising | Art Direction
Finalist Certificate
2019
NYF Advertising Awards
Print: Products & Services | Food/Drink/Restaurants
First Prize
2019
NYF Advertising Awards
Artistry & Craft in Advertising | Photography
Third Prize
2019
The One Show
Print & Outdoor | Craft | Art Direction
Bronze Pencil
2019
AWARD Awards
Craft in Advertising | Print | Photography, Campaign
Silver
2019
AWARD Awards
Poster & Outdoor | Targeted Indoor, Campaign
Silver
2019
AWARD Awards
Print | Consumer Magazine, Campaign
Bronze
2019
AWARD Awards
Craft in Advertising | Print | Art Direction, Campaign
Silver
2019
ADFEST
Print Craft Lotus | Best Use of Photography/ Digital Image
Bronze Lotus
2019
ADFEST
Outdoor Lotus | Poster | Retail
Gold Lotus
2019
ADFEST
Press Lotus | Retail
Gold Lotus
2018
Cannes Lions
Print & Publishing | Retail
Bronze
2018
Cannes Lions
Outdoor | Retail
Bronze
2018
Cannes Lions
Industry Craft | Outdoor
Bronze
2018
Cannes Lions
Industry Craft | Print & Publishing
Bronze
2018
Cannes Lions
Industry Craft | Print & Publishing
Silver
2018
CLIO Awards
Print & Out of Home Technique | Art Direction
Silver
2018
CLIO Awards
Print & Out of Home Technique | Photography
Silver
2018
CLIO Awards
Out of Home | Poster
Silver
2018
AD STARS
Print | Print Craft | Art direction
Gold
2018
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Gold
2018
AD STARS
Print | Print Craft | Photography
Bronze
2018
AD STARS
Print | Print Craft | Art direction
Silver
2018
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Silver
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