Name This OREO
为这款奥利奥命名
还记得那个知名表情包吗？消费者想怎么读“奥利奥（OREO）”，完全取决于饼干和饼干馅怎么搭配。
以此为灵感，奥利奥推出了“Name This OREO 为这款 OREO 命名”活动。
消费者只需访问NameThisOREO.com网站，使用手机麦克风大声读出屏幕上显示的奥利奥创意组合名称，成功者将有机会赢取专属优惠奖励。
这项挑战的特别之处在于：参与者必须在限定时间内准确无误地完成朗读，充分展现他们对奥利奥的独特理解与创意表达。
亿滋购物者营销总监 Anne Martin 表示：“我们一直在寻找新的方式与我们的受众建立联系，让他们了解并喜欢我们的‘Stay Playful’精神。融入文化并保持社交平台的互动，对奥利奥来说至关重要。”
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Oreo 奥利奥
营销机构
参与者
奖项荣誉
2026
CLIO Awards
Experience/Activation | Digital/Mobile
Bronze
2026
CLIO Awards
Branded Entertainment & Content | Social Media
Bronze
2026
CLIO Awards
Audio Craft | Music
Bronze
2026
CLIO Awards
Direct | Audio
Silver
2026
CLIO Awards
Audio | Use of Technology
Silver
2026
CLIO Awards
Digital/Mobile | Voice Activated
Silver
2026
CLIO Awards
Audio | Specific Target Audience
Bronze
2026
CLIO Awards
Branded Entertainment & Content | Audio
Bronze
2026
CLIO Awards
Creative Commerce | Specific Target Audience
Bronze
2026
CLIO Awards
Experience/Activation | Use of Talent & Influencers
Bronze
2026
The One Show
Social Media | Community Engagement
Merit
2026
The One Show
Direct Marketing | Commerce
Merit
2026
The One Show
Direct Marketing | Digital & Online - Websites & Mobile
Merit
2026
The One Show
Radio & Audio-First | Craft - Use of Humor
Bronze Pencil
2026
The One Show
Best of Radio & Audio-First
Best of Discipline
2026
The One Show
Creative Use of Technology | Commerce
Bronze Pencil
2026
The One Show
Radio & Audio-First | Experiential Radio & Audio
Gold Pencil
2026
The One Show
Direct Marketing | Social Media - Creator-Driven Engagement
Merit
2026
The One Show
Radio & Audio-First | Commerce
Merit
2026
The One Show
Radio & Audio-First | Brand Partnerships - Creator / Brand Collaboration
Silver Pencil
2025
Cannes Lions
Engement | Direct | Use of Mobile
Bronze
2025
Cannes Lions
Engement | Social & Creator | Innovative Engagement of Community
Shortlist
2025
Cannes Lions
Engement | Social & Creator | Social Listening & Insight
Silver
2025
Cannes Lions
Classic | Audio & Radio | Voice Activation
Gold
2025
Cannes Lions
Classic | Audio & Radio | Use of Audio & Radio as a Medium
Silver
2025
Cannes Lions
Engement | Social & Creator | Creator Collaboration
Silver
2025
Cannes Lions
Engement | Social & Creator | Social Commerce
Shortlist
2025
Cannes Lions
Engement | Direct | Use of Social Platforms
Shortlist
2025
D&AD Awards
Radio & Audio | Brand Expression
Graphite Pencil
2025
D&AD Awards
Commerce | Social
Wood Pencil
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