可口可乐最近打破了标志性设计的规则。
迈出创新的一步，宣布启动一项全球户外广告活动“Recycle Me”，由WPP Open X发起，Ogilvy New York牵头，以激励人们将回收利用作为可口可乐日常体验的一部分，首先在阿根廷、巴西和墨西哥等拉丁美洲推出。
“Recycle Me”展现了变形的logo，代表消费者在送去回收后被压碎的罐身形式。但它们不是简单地让设计师在 Photoshop 中使用变形工具制作的，奥美表示，创意团队使用机械压力机和真空吸尘器对瓶身进行物理压碎，并捕捉到由此产生的可口可乐logo的真实扭曲。
视频
可口可乐全球创意战略和内容副总裁 Islam ElDessouky 评论道：在可口可乐，我们的目标是创造一个没有浪费的世界，到2025年实现100%的包装可回收。我们还计划到2030年实现1：1的回收率，即销售的每一瓶都能回收，努力引领一场可持续发展革命。
海报
户外广告牌
项目信息
品牌/广告主
Coca-Cola 可口可乐
营销机构
Creative Agency 创意代理商
WPP Open X
参与者
奖项荣誉
2025
D&AD Awards
Art Direction | Press
Wood Pencil
2025
D&AD Awards
Press & Outdoor | Press Campaigns
Wood Pencil
2025
D&AD Awards
Art Direction | Outdoor
Graphite Pencil
2025
D&AD Awards
Press & Outdoor | Poster Campaigns
Wood Pencil
2025
CLIO Awards
Print | Print
Gold
2025
CLIO Awards
Design Craft | Art Direction
Gold
2025
CLIO Awards
Out of Home | Billboard
Grand
2025
CLIO Awards
Print & Out of Home Craft | Art Direction
Gold
2025
CLIO Awards
Out of Home | Poster
Silver
2025
The One Show
Print & Promotional | Newspaper - Series
Gold Pencil
2025
The One Show
Print & Promotional | Craft - Art Direction
Silver Pencil
2025
The One Show
Print & Promotional | Craft - Typography
Merit
2025
The One Show
Out of Home | Craft - Typography
Merit
2025
The One Show
Out of Home | Craft - Art Direction
Gold Pencil
2025
The One Show
Print & Promotional | Newspaper - Single
Merit
2025
The One Show
Out of Home | Billboards & Transit - Series
Silver Pencil
2025
The One Show
Out of Home | Billboards & Transit - Single
Bronze Pencil
2025
The One Show
Out of Home | Billboards & Transit - Single
Merit
2024
Cannes Lions
INDUSTRY CRAFT | Art Direction | Art Direction: Brand & Communications Design
Gold
2024
Cannes Lions
PRINT AND PUBLISHING | Culture & Context | Social Behaviour & Cultural Insight
Grand Prix
2024
Cannes Lions
OUTDOOR | Billboards: Sectors | Consumer Goods
Gold
2024
Cannes Lions
OUTDOOR | Posters: Sectors | Consumer Goods
Bronze
2024
LIA
Print | Beverages
Silver
2024
LIA
Print | Craft - Art Direction Campaign
Gold
2024
LIA
Billboard | Craft - Art Direction Campaign
Gold
2024
LIA
Billboard | Consumer Campaign
Gold
2024
LIA
Poster | Craft - Art Direction Campaign
Gold
2024
LIA
Print | Consumer Campaign
Gold
2024
LIA
Billboard | Beverages
Silver
2024
LIA
Poster | Beverages
Silver
2024
LIA
Design | Direct Marketing - Consumer Campaign
Bronze
专业评分
专业评分已截止
提及该项目的文章
评论
评论
推荐评论
全部评论（7条）