MOD 茂田 | 和迪丽热巴一起加入雪碧酷爽军团

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举报 2018-06



本次收到上海奥美的脚本,切中了邹飞导演(类似作品:绝地求生-全军出击),与茂田也合作过麦当劳“粥王”TVC,获得业内一致好评。由于各种原因,最后地点定在了海南三亚。

This time, we received the proposal from Shanghai Ogilvy & Mather for Sprite, director Fei Zou was chosen  (similar work: (Playerunknown's Battlegrounds -- Attack of the whole army), who also cooperated with MOD in McDonald's 'Porridge King' TVC, which won unanimous praise in the industry. Due to various shooting factors, it was finally located in Sanya, Hainan.

极富挑战的是要在短时间内,由美术烈哥携手道具师大何,制作出了4辆符合游戏内视觉效果的战车,注重外观的同时,更要确保艺人和车手们的安全,不得不提本片由辉哥为主的4位车手带来如此精彩表现。

The extremely challenging thing is that in a short period of time, by the art director together with the props, they produced 4 vehicles that accord with the visual effects in the game. While paying attention to the appearance, we also need to ensure the safety of the celebrity and drivers.


具备俄罗斯臂的跟拍车,是特地从北京调到三亚配合拍摄。同时还有航拍组人员,十足的动作大片即视感。特地附上2张GIF航拍动图,有太多精彩花絮,可惜不能全部呈现啦。

The car with Russian arm was specially transferred from Beijing to Sanya for shooting. At the same time, there are also the crew of aerial photography, fully action movies preparations. Attach two aerial GIF, there are so many fascinating tidbits, but not all presented, cannot wait to share.


此外,还有侧翻车和最后一幕车子坠落的酷炫特技镜头,尤其是侧翻时,需要车手真正的坐在车内驾驶,达到一定的行驶速度才能达到翻车的效果。而车子坠落时,则是有蓝布架在后方,便于素材用于后期合成。这两个都必须一次完成。

In addition, there is a side rollover and a cool and dazzle trick of the last take, especially when the car is turned over, the stunt driver is required to run the vehicle and reach a certain speed to achieve the effect. When the car crashed from high, there was a blue cloth frame in the rear, which was convenient for the footage to be used for later composition. Both must be done at once.



本片的后期分量较重,大部分的场景和汽车追逐战都是采用实拍素材结合后期来达到的最终效果,上方的BEFORE & AFTER可以清晰看到每个镜头从A-COPY完善到B-COPY的过程。片中大部分的三维制作、后期合成和场景绘制,都是由后期公司VOLT完成。

It is definitely a heavy work to accomplish the online works, including most of the scene and car racing. From the before & after video above, it is very clear that how a take from a-copy to b-copy processed. This film used 3D production, composition, and matt painting, these are all well finished by VOLT.




团队介绍 Team Members

客户 Clients: 雪碧-可口可乐公司

代理商 Agency:Ogilvy 奥美上海

制作公司 Production House: MOD 茂田

创意总监 Creative Director:Marc

制片 Producer:Alice Chuu

导演 Director:邹飞

摄影师 DOP:钟锐

副导演 AD:罗靖

监制 EP:  刘小雨

制片经理 PM:  周毅

美术指导 Art Director:  蓝伟烈

特技车手 Stunt Driver:陈文辉

粗剪 Editor:席燕翔

调色 TC:MPC

精剪 Online:VOLT

三维 CG: VOLT

作曲 Music:audioforce

混音 Mix:Mix Studio




Sprite 雪碧

Ogilvy 奥美

 
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