德国超市通过排空外国产品的货架，对种族主义和多样性提出了非常公开的观点。
走进Edeka商店的购物者会发现，非德国产品被标有“我们的产品现在知道边界”、“这个货架很乏味，没有多样性”的牌子取代了。
一个购物者把令人震惊的超市景象比作共产主义古巴。另一位顾客发布了一段视频，展示了货架上的戏剧性效果。
超市的一位女发言人说：“EDEKA代表多样性和多样性。在我们的商店里，我们出售许多在德国各地区生产的食品。只有与其他国家的产品一起，才有可能创造出独特的品种，即我们消费者的价值。我们很高兴我们的竞选活动引起了如此多的积极反应。”
2018Cannes LionsPR | Corporate Social Responsibility SILVER LION The Most German Supermarket Edeka Zentrale AG & Co. KG https://www.digitaling.com/projects/27176.html Silver
2018Cannes LionsSocial & Influencer | Social PurposeBronze- 2018Cannes LionsDirect | RetailBronze
- 2018Cannes LionsPR | RetailSilver
- 2018Cannes LionsMedia | Use of Branded Content created for Digital or SocialBronze
2018Cannes LionsPR | Use of Events & StuntsGold- 2018Cannes LionsBrand Experience & Activation | RetailBronze
- 2018Cannes LionsSocial & Influencer | RetailSilver
- 2018Cannes LionsDirect | Experience DesignSilver
- 2018Cannes LionsDirect | Use of Ambient Media: Large ScaleBronze
2018D&AD AwardsPR | Public Affairs CampaignWood Pencil
2018D&AD AwardsBranded Content & Entertainment | Live ExperienceGraphite Pencil- 2018D&AD AwardsCreativity for Good | Advertising & Marketing Communications | BrandWood Pencil
- 2018D&AD AwardsDirect | Direct Response | AmbientWood Pencil
- 2018D&AD AwardsBranded Content & Entertainment | TacticalGraphite Pencil
- 2018D&AD AwardsOutdoor Advertising | Outdoor AdvertisingGraphite Pencil
2018NYF Advertising AwardsAvant-Garde / Innovative: Product & Services | FoodsThird Prize- 2018NYF Advertising AwardsOutdoor / Out of Home Marketing: Ambient: Products & Services | Retail StoresThird Prize
- 2018NYF Advertising AwardsBest Use of Media: Digital | ViralThird Prize
2018NYF Advertising AwardsAvant-Garde / Innovative: Avant-Garde Discipline | Activation & EngagementSecond Prize- 2018NYF Advertising AwardsDigital (Cyber) Communications: Viral | VideoThird Prize
- 2018NYF Advertising AwardsBest Use of Media: Outdoor | AmbientSecond Prize
- 2018NYF Advertising AwardsBest Use of Media: Direct & Collateral | AmbientSecond Prize
2018NYF Advertising AwardsPublic & Media Relations Campaigns: Products & Services | Retail StoresFirst Prize- 2018NYF Advertising AwardsBest Use of Media: Branded | EventsThird Prize
2018CLIO AwardsPublic Relations | Special EventGold- 2018CLIO AwardsOut of Home | TakeoverGold
2018CLIO AwardsBranded Entertainment | Events/ExperientialShortlist
2018CLIO AwardsSocial Media | Social VideoSilver
2018CLIO AwardsOut of Home | TakeoverGrand
2018ADC AwardsExperiential Design | Guerrilla | Stunt | SingleBronze Cube
2018The Webby AwardsAdvertising & Media | Corporate Social Responsibility Campaigns Winner- 2018The Webby AwardsAdvertising & Media | Best Viral PR Campaign Winner
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）