Palau Pledge
（视频时长：1′05″）
素材来源于好奇心日报
针对旅游业带来的环境破坏，“帕劳誓约”是帕劳遗产计划的一部分。简单来说，该活动将游客的入境盖章设计成了一首守护帕劳岛屿的公约小诗，游客自愿签署这份公约，并在访问期间遵循生态平衡的守则。
这项活动的推行得到了当地政府和民众的支持，同时也涉及到了印刷、排版、平面、标志牌等多个与创意领域相关的工作，在 D&AD 大奖上揽获 8 支铅笔，包括一支黑铅笔、一支黄铅笔、三支石墨铅笔和三支木铅笔，成为今年的最大赢家。
在通往帕劳的每一列航班中都会播放下面这支广告片，帮助游客了解该项目。
2018Cannes LionsSustainable Development Goals | Sustainable Cities and CommunitiesGrand Prix
2018Cannes LionsMedia | Use of Ambient Media: Small ScaleSilver- 2018Cannes LionsDirect | TravelGrand Prix
- 2018Cannes LionsTitaniumGrand Prix
- 2018Cannes LionsSustainable Development Goals | Sustainable Cities and CommunitiesGrand Prix
- 2018Cannes LionsSustainable Development Goals | Partnerships for the GoalsSilver
2018Cannes LionsBrand Experience & Activation | Launch / Re-launchGold
2018Cannes LionsSustainable Development Goals | Life Below WaterBronze
2018D&AD AwardsDirect | Direct Response/AmbientGraphite Pencil
2018D&AD AwardsBranding | Campaign Branding & IdentityBlack Pencil- 2018D&AD AwardsMedia | Use of DirectGraphite Pencil
2018D&AD AwardsBranding | Brand Expression in PrintYellow Pencil
2018D&AD AwardsWriting for Advertising | Writing for DirectWood Pencil- 2018D&AD AwardsIntegrated | Innovative MediaGraphite Pencil
- 2018D&AD AwardsCreativity for Good | Advertising & Marketing Communications | BrandWood Pencil
- 2018D&AD AwardsWriting for Design | Writing for Printed Materials & Graphic CommunicationsWood Pencil
2018CLIO AwardsIntegrated CampaignGold- 2018CLIO AwardsBrand Design | EnvironmentalGold
- 2018CLIO AwardsInnovation | Medium InnovationGold
- 2018CLIO AwardsBrand Design | Direct MarketingGold
2018CLIO AwardsPublic Relations | MulticulturalSilver- 2018CLIO AwardsPublic Relations | EnvironmentalSilver
- 2018CLIO AwardsPublic Relations | Brand DevelopmentSilver
2018CLIO AwardsInnovation | Medium InnovationGrand- 2018CLIO AwardsDirect | OtherGrand
- 2018CLIO AwardsDirect | OtherGold
2018The One ShowCross-Platform | Innovation in Cross-Platform | Integrated BrandingSilver Pencil
2018The One ShowCross-Platform | Integrated BrandingBronze Pencil
2018AWARD AwardsIntegrated CampaignSilver- 2018AWARD AwardsMarket Disruption & New Product/Service Development | Sustainable Product/Service DevelopmentSilver
2018AWARD AwardsPublic Relations | Best Use of PR Amplification For A CampaignGold- 2018AWARD AwardsDesign | Integrated DesignSilver
- 2018AWARD AwardsPublic Relations | Best Use of Unpaid InfluencersGold
- 2018AWARD AwardsDirect Marketing | Alternative Media, IndividualGold
2018AWARD AwardsDirect Marketing | Art Direction for Direct, IndividualBronze- 2018AWARD AwardsDirect Marketing | Integrated SolutionsBronze
- 2018AWARD AwardsCreativity For Good | Advertising & Marketing CommunicationsSilver
- 2018AWARD AwardsCraft In Advertising | Print - Art Direction, CampaignSilver
- 2018AWARD AwardsCreativity For Good | DesignGold
2018AD STARSGreenGrand Prix of the Year
2018AD STARSDirect | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct Grand Prix- 2018AD STARSMedia | Use of Media | Use of ambient mediaGrand Prix
2018Spikes AsiaBrand Experience & Activation | TravelGold Spike
2018Spikes AsiaBrand Experience & Activation | Launch / Re-launchSilver Spike
2018Spikes AsiaDirect | TravelGrand Prix- 2018Spikes AsiaDirect | Integrated Campaign Led by DirectGold Spike
- 2018Spikes AsiaDesign | Creation of a new Brand IdentityGrand Prix
2018Cristal FestivalIntegratedSapphire (Silver)
2018Cristal FestivalDesign | Brand IdentityEmerald (Bronze)
2018Cristal FestivalPromo & Activation | Best Goodvertising CampaignGrand Cristal
专业评分
专业评分已截止
参与评论
参与评论
暂无评论哦，快来评论一下吧！
0评论