Pedigree Selfiestix
（视频时长：1′56″）
当你的宠物不看相机时，你几乎不可能捕捉到那美丽的狗狗微笑。
为了解决这个问题，Pedigree 和 Colenso BBDO 开发了一种名为 Pedigree SelfieSTIX 的产品。 SelfieSTIX 附加到任何手机上，都能与狗狗拍出完美的照片。
Pedigree 公司配合产品推出的一款自拍夹，简直成为爱晒萌宠的铲屎官的救星。想要配合拍照没有什么是一根零食棒解决不了的，不管是蠢萌哈士奇还是泰迪都得老老实实的看着镜头，美妙瞬间尽在你掌握。
Pedigree 的市场部经理表示：“人们喜欢与自己的狗狗一起拍照，这应该是一个亲密的共享时刻，但我们意识到狗从不看相机。现在用 Pedigree SelfieSTIX 可以充分利用这一时刻。“
宣传海报
这款可以让宠物跟你安分拍照的 App “Pedigree SelfieSTIX ”，你心动了吗？
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2018ADFESTMobile Lotus | Mobile CampaignGrande of Lotus
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2018AD STARSInteractive | Interactive Craft | Innovative Use of TechnologySilver
2018AD STARSInteractive | Product & Service | FoodsGrand Prix- 2018AD STARSPromotion | Use of Promo & Activation | Use of digital in a promotional campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)Gold
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2018Spikes AsiaBrand Experience & Activation | Use of Mobile & DevicesGold Spike
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2018Spikes AsiaDigital | Co-Creation & User Generated ContentSilver Spike- 2018Spikes AsiaDirect | Use of Ambient Media: Small ScaleGold Spike
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Colenso BBDO 奥克兰
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