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2017 年戛纳创意节媒介类别金奖作品:THE CHILD REPLACEMENT PROGRAMME(让狗狗代替孩子陪伴老人计划)。
在之前的一年,在奥克兰城市收容所的 3,338 只狗中,只有 671 被成功领养。其实,大多数的遗弃犬年轻且健康,当把同样需要陪伴的空巢综合征老人们联系在一起,在既能为越来越多被遗弃的狗狗寻找可爱的家园的同时,也能为空巢老人们寻找替代他们孩子的寄托,制作方在网站上制作了可以匹配空巢老人孩子特征的替代品方案。该活动获得了全球媒体的关注,狗的领养咨询增加了 824%,访问该网站远远超出预期,迫使需要找到更多的收容所里的狗狗来满足需求。
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