《Welcome Home》
(视频时长:4′02″)
这支为 HomePod 打造的广告片是 Spike Jonze 导演的作品,由歌手兼舞者 FKA Twigs 担任女主,在音乐人 Anderson .Paak 的新歌《Til It's Over》中开始了一段奇妙的体验!
疲惫的女主下班回家后,让 Siri 用 Homepod 播放音乐。
伴随着音乐,竟打开了另一个空间,且发现自己突然有了“超能力”。
沙发、墙上的画的局部都被拉长了!
还与镜子里的自己尬起了舞...
音乐结束,如梦初醒。
幕后花絮
Adweek 制作了一期视频展示了《Welcome Home》幕后的故事。
之前以为片中拉伸墙壁是后期特效,结果这些布景几乎都是实景拍摄!
(视频时长:6′44″)
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- 2019The One ShowMoving Image Craft | Craft - Use of Music | Licensed / Adapted MusicGold Pencil
- 2019The One ShowBranded Entertainment | Music VideosGold Pencil
- 2019The One ShowMoving Image Craft | Craft - Cinematography | SingleBronze Pencil
- 2019The One ShowBranded Entertainment | Long Form Video | SingleGold Pencil
- 2019The One ShowMoving Image Craft | Craft - Direction | SingleGold Pencil
- 2019ADC AwardsAdvertising | Television / Film / Online Video | Online - SingleGold Cube
- 2019ADC AwardsAdvertising | Craft in Video | Special Effects - SingleGold Cube
- 2019ADC AwardsAdvertising | Craft in Video | Direction - SingleGold Cube
- 2019ADC AwardsAdvertising | Innovation / Promotional MaterialsGold Cube
- 2019ADC AwardsMotion / Film Craft | Innovation | Motion / Film CraftGold Cube
- 2019ADC AwardsAdvertising | Craft in Video / Editing - SingleBronze Cube
- 2019ADC AwardsAdvertising | Branded Content & Entertainment - Online | Short FormGold Cube
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- 2019The Webby AwardsVideo | MusicWinner
- 2019The Webby AwardsAdvertising, Media & PR | Best Use of Video or Moving ImageWinner
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- 2018Cannes LionsFilm | Consumer DurablesGold
- 2018Cannes LionsEntertainment Lions for Music | Brand or Product Integration into Music ContentGrand Prix
- 2018Cannes LionsFilm Craft | CinematographyBronze
- 2018Cannes LionsEntertainment Lions for Music | Use of Licensed / Adapted MusicSilver
- 2018Cannes LionsEntertainment | Online: FictionSilver
- 2018Cannes LionsSocial & Influencer | Co-creation & User Generated ContentGold
- 2018Cannes LionsFilm Craft | Production Design / Art DirectionGold
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- 2018D&AD AwardsBranded Content & Entertainment | Fiction Film up to 5 minsYellow Pencil
- 2018D&AD AwardsFilm Advertising Crafts | Direction for Film AdvertisingYellow Pencil
- 2018D&AD AwardsArt Direction | Art Direction for Film AdvertisingYellow Pencil
- 2018D&AD AwardsFilm Advertising Crafts | Cinematography for Film AdvertisingGraphite Pencil
- 2018D&AD AwardsFilm Advertising Crafts | Use of Music for Film AdvertisingWood Pencil
- 2018CLIO AwardsFilm Technique (Visual Effects) | Visual EffectsSilver
- 2018CLIO AwardsFilm | Short FormGold
- 2018CLIO AwardsBranded Entertainment | Film - ScriptedGold
- 2018CLIO AwardsFilm Technique (Direction) | DirectionGold
- 2018CLIO AwardsFilm | Short FormGrand
- 2018CLIO AwardsFilm Technique (Music - Licensed) | Music - LicensedSilver
- 2018CLIO AwardsFilm Technique (Cinematography) | CinematographySilver
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