承认错误是一个品牌建立信任的最快途径。所以，我们创造了一个“意外”的错误，在一封电子邮件中的我们的实习生提姆，发到一些750万成员提供一片10亿（而不是100万）点。经过24个小时的头条新闻和评论的爆炸，我们尊重提姆的错误（像所有值得信赖的品牌一样），让澳大利亚利用我们。人们通过的银行奖励点数越多，他们在10亿分中所占的份额就越大。
随之而来的后果被记录在一个40部分的迷你系列，它的目的是发挥在线上的每一个设备，平台和屏幕，无论我们的观众在5月浏览。但与你收看的大多数电视剧不同的是，这一系列的内容发现了你，知道你已经看到了什么，并在你下次在线时提供了相关的剧集。
2018Cannes LionsMedia | Use of Branded Content created for Digital or SocialBronze
2018ADC AwardsCraft in Online | Mobile | Content Strategy | CampaignSilver Cube
2018ADC AwardsIntegrated | Integrated | CampaignBronze Cube
2018AWARD AwardsIntegrated CampaignBronze
2018AWARD AwardsDigital | Online Promotion, CampaignGold- 2018AWARD AwardsDirect Marketing | Direct Response Advertising, Campaign. Single MediumBronze
2018AWARD AwardsDirect Marketing | Digital Direct Response, CampaignSilver- 2018AWARD AwardsDigital | Social Media - Best use of Social Media in a Promotional CampaignSilver
- 2018AWARD AwardsDirect Marketing | Integrated SolutionsBronze
- 2018AWARD AwardsDirect Marketing | Best Use of A Loyalty Or Rewards ProgramGold
- 2018AWARD AwardsDigital | Social Media - Best Integrated Social CampaignSilver
- 2018AWARD AwardsDigital | Social Media - Online Film, CampaignSilver
- 2018AWARD AwardsDirect Marketing | Electronic Direct MailBronze
2018ADFESTPromo Lotus | Best Use Of Film & RadioFinalist- 2018ADFESTIntegrated LotusFinalist
2018ADFESTPromo Lotus | Best Use of Film & RadioBronze Lotus
2018ADFESTIntegrated LotusGold Lotus
2018Spikes AsiaCreative Effectiveness | Creative EffectivenessGrand Prix
2018TangramsEffectiveness | Innovative Use of MediaGold
2018TangramsData & AnalyticsPlatinum Award
2018TangramsDigital Strategy | Digitally Integrated CampaignSilver
2018TangramsMedia Strategy | Digital MediaShortlist- 2018TangramsData & Analytics | PersonalisationShortlist
- 2018TangramsData & Analytics | Data StorytellingGold
- 2018TangramsDigital Strategy | VideoSilver
- 2018TangramsEffectiveness | LifestyleGold
- 2018TangramsMedia Strategy | Integrated Use of MediaShortlist
2018TangramsMedia Strategy | Branded ContentBronze- 2018TangramsDigital Strategy | LifestyleGold
- 2018TangramsMedia Strategy | LifestyleBronze
- 2018TangramsEffectiveness | Integrated Marketing CampaignGold
2017Spikes Asia Promo & Activation | Use of Social PlatformsSilver Spike- 2017Spikes AsiaMedia | Use of Branded Content created for Digital or Social MediaSilver Spike
- 2017Spikes AsiaDirect | RetentionSilver Spike
- 2017Spikes AsiaDirect | AcquisitionsSilver Spike
2017Spikes AsiaDigital | Travel, Leisure, Retail, Restaurants & Fast Food ChainsGold Spike
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