Myer - Give Registry
(视频时长:2′ 13″)
当一位女性想要远离虐待,事实上她所离开的大多是生活。
Give Registry 是女性想要重新开始时所需的基础生活用具系列。这个倡议是 Myer 百货公司和救世军 (Salvation Army) 之间的一个合作项目,可以让顾客代替受虐幸存者购买毛巾、盘子和水壶等日常用品。
- 2018The One ShowPublic Relations | Media RelationsSilver Pencil
- 2018The One ShowPublic Relations | Integrated CampaignBest of Discipline
- 2018AWARD AwardsCreativity For Good | Advertising & Marketing CommunicationsBronze
- 2018AWARD AwardsDirect Marketing | Integrated SolutionsBronze
- 2018AWARD AwardsPublic Relations | Best Corporate Social Responsibility Campaign led by PRBronze
- 2018AWARD AwardsIntegrated CampaignBronze
- 2017CLIO AwardsIntegrated CampaignGold
- 2017CLIO AwardsBrand Partnerships & CollaborationsGold
- 2017AWARD AwardsDesign | Environmental DesignBronze
- 2017TangramsEFFECTIVENESS | Integrated Marketing CampaignShortlist
- 2017Effie WorldwideShopper MarketingBronze
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