来源：中国广告杂志
市场调查中发现，墨尔本大学尽管是澳大利亚领先的大学，但其研究项目的知名度却有限。为改变大众对澳大利亚大学的认识，推动更多的大学投资，并帮助大学招聘到更多高水平的学生。
他们重新设计了墨尔本的媒体基础设施，以发布该大学在新媒体上的研究，同时在城市免费区域张贴海报等，这些展品都有一个移动的音频指南、在线地图、免费自行车旅行和一个提供研究人员吃喝的自助餐厅，发布的两周内，内容中心收到了1036,453个点击量。此次展览的客流量为320万。最终，这次展览增加了80%的商业研究咨询，获得价值数亿美元的投资。
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