来源：ADWEEK
广告主GETTY IMAGES 有大量的音乐和音效可供出售，为了把这种亮点呈现出来，代理商 AlmapBBDO 在一项全新的冒险活动中实现了大胆的创意：拍摄1922年的经典无声电影《Nosferatu》，并在一个名为“非无声电影”的行动中给了它新鲜的听觉生活。
这一新的声音由数千个小时的盖蒂音频文件组成。这个标志性的吸血鬼，一直给人以阴森恐怖的感觉。甚至他的语言和声音都能让你不寒而栗。
Getty Images 的首席营销官 Gene Foca 说：“我想不出有什么比这更好的办法去展示盖蒂图片的广泛能力。”
这项工作是在三个月的时间里完成的。
此外，由电影最初的宣传海报启发的海报也被重新设计，以吸引更多的注意力，集中在Nosferatu和他新发现的能够让你毛骨悚然的形象上。
1.
2.
3.
2018D&AD AwardsDigital Marketing | WebsitesWood Pencil
2018NYF Advertising AwardsBranded Entertainment: Craft | Sound DesignFirst Prize
2018NYF Advertising AwardsDigital (Cyber) Communications: Websites & Microsites: Products & Services | Business Equipment & ServicesThird Prize- 2018NYF Advertising AwardsFilm - Cinema / Online / Tv: Products & Services | Commercial & Professional Public ServicesThird Prize
2018NYF Advertising AwardsDigital (Cyber) Communications: Craft | Music/Sound DesignSecond Prize
2018The One ShowInteractive | Craft / Music / SoundGold Pencil- 2018The One ShowCross-Platform | Craft / Sound - CampaignGold Pencil
2018The One ShowUX / UI | Web | User ExperienceBronze Pencil
2018The One ShowInteractive | WebsitesSilver Pencil
2018ADC AwardsAdvertising | Art Direction | Poster Advertising - CampaignGold Cube- 2018ADC AwardsInteractive | Craft in Online / Mobile | Sound Design - SingleGold Cube
- 2018ADC AwardsAdvertising | Craft in Video | Sound Design - SingleGold Cube
2018ADC AwardsBranded Content & Entertainment | Online Video | Long Form | SingleSilver Cube- 2018ADC AwardsIntegrated | Integrated | CampaignSilver Cube
2018ADC AwardsInteractive | Craft in Online / Mobile | Sound Design - SingleBest in Discipline
2017Cannes LionsInteractive VideoSilver
2017Cannes LionsOutdoor | Live Advertising and EventsBronze- 2017Cannes Lions Products & ServicesSilver
- 2017Cannes LionsPromo And Activationu4e28Products & ServicesSilver
- 2017Cannes LionsInterface & NavigationBronze
2017Cannes LionsDigital Craft | Music / Sound DesignGold
2017LIADigital | Music/Sound DesignGold
2017LIATV/Cinema/Online Film | Branded ContentSilver- 2017LIADigital | Business-to-BusinessSilver
- 2017LIADigital | UX - User ExperienceSilver
- 2017LIAIntegration | Multi-platformSilver
2017CLIO AwardsBranded Entertainment | AudioBronze
2017CLIO AwardsAudio Technique | Sound DesignSilver
2017CLIO AwardsDirect | Digital/MobileGold
ALMAPBBDO
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）