BOOST YOUR VOICE
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参与总统大选的投票,对于美国的穷人和少数民族而言极为不便。基于此背景,180LA 帮助电信公司 Boost Mobile在去年美国大选当天将其一部分线下门店改造成了当地的投票点,让任何选民都可以有便捷的渠道进行投票,拥有一个自由发声的机会。此活动让 2016 年的投票率比 2012 年增加了 23% ,改变的不仅是创意行业的规则,更是影响到全美的政治与社会环境。
- 2018Cannes LionsCreative Effectiveness | Creative Effectiveness for GoodBronze
- 2017Cannes LionsTitaniumTitanium
- 2017Cannes LionsIntegratedGrand Prix
- 2017Cannes LionsOutdoor | Live Advertising and EventsGold
- 2017Cannes LionsPromo And Activation | Corporate Social ResponsibilityGrand Prix
- 2017Cannes LionsPromo And Activationu4e28Integrated Campaign led by Promo & ActivationSilver
- 2017Cannes LionsDirect | Use of Ambient Media: Large ScaleSilver
- 2017CLIO AwardsBranded Content | OtherGold
- 2017CLIO AwardsBrand Design | OtherGold
- 2017CLIO AwardsOut of Home | AmbientGold
- 2017CLIO AwardsEvents/Experiential | EventsGold
- 2017CLIO AwardsDirect | Out of HomeGrand
- 2017CLIO AwardsBranded Entertainment | Event/ExperientialGold
- 2017CLIO AwardsPublic Relations | MulticulturalSilver
- 2017The One ShowCross-Platform | Integrated BrandingSilver Pencil
- 2017The One ShowCultural Driver | New TrendsSilver Pencil
- 2017The One ShowInnovation in Print & Outdoor | Ambient MediaBronze Pencil
- 2017The One ShowCross-Platform Experiential / Events & CompetitionsGold Pencil
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