翻译自:D&AD
2017,欧洲被一场重大的移民危机影响。当谈到难民时,人们尤其是媒体,会谈论数据,关于统计、关于移民浪潮、甚至关于恐怖主义,但从来没有关于人类。他们不再被认为是男人和女人,他们是难民。
作为一家媒体,如何成为在法国总统选举前50天解放欧洲难民问题的社会变革催化剂?
难民被描述为媒体中的一个问题,人们拒绝观看,因为他们不觉得自己有责任。要改变人们的看法,赋予他们自己的身份,最好的解决办法就是让他们代表自己说话。3月7日,我们决定给他们1天的全部报纸。一个完整的解放问题是由来自一系列起源的21名难民写的:一个挑战——解释今天的新闻之外他们是如何看待法国的。难民的文件,但不是难民。
影响:
来自10个民族的21个难民
与平常相比,这个版本的销售量为35%。
10万纸的印刷和数字版阅读数400万遍
几乎每一个主要的法国媒体(电视、广播、新闻)都报道新闻并采访作者
国际媒体支持这项倡议
甚至法国总统弗兰索瓦·奥朗德,3名难民被邀请在Elysee会见他
在推特 #LibéDesRéfugiés 话题被1亿2600万人次看了24小时
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